Fear Factor
Does the idea of starting your own business paralyze you? We've got some simple techniques to get you back in control.
Our fears arise from many sources, usually unexpectedly. And
most business owners agree that fear is a result of our doubts:
Will customers really want my product? Will I have enough time? Can
I market my business effectively?
No matter what advice experts give, what medicine psychiatrists
prescribe or how successful we become, fear is always lurking in
the background. Fear makes our palms sweat, keeps us silent or
giggly, gives us butterflies in our stomachs and persuades us that
we can't achieve our dreams.
Fear can hold us back. How many times have you turned away from
an opportunity, not followed up with someone or not given out a
business card because you were afraid of rejection or what might
happen?
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Think of the products and the unique ways of doing business that
could be developed if we never again had to face fear. What would
the world be like if we turned fear on its head?
Harness the Energy of
Fear
Energy gives us the courage and willpower to bring our dreams to
life. It propels our businesses forward. What happens if we simply
use "fear energy" for its opposite purpose? Instead of
letting fear paralyze us, why not scream "Fear is the energy
we need to achieve the impossible!" Embrace that
energy—it is powerful.
There are countless verified tales of people experiencing
enormous energy resulting from fear. A woman was thrown from her
car after a collision while her husband remained trapped inside,
unable to open the door. The back end of the car caught fire, and
fear drove every cell of her body to hoist the car up, pull open
the door and free her husband. We are all too quick to
underestimate our energy, aren't we?
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