Flower Power
How one former guitarist gave a much-needed woman's touch to the rock 'n' roll music scene
What: Manufacturer of
guitars for girls
Who: Tish Ciravolo of Daisy Rock Girl Guitars
LLC
Where: Van Nuys,
California
When: Started in 2000
Rock 'n' roll has long been a man's paradise, but
Tish Ciravolo is hoping to change that with her Daisy Rock line of
guitars made especially for girls. After all, Ciravolo, a
thirtysomething musician and mother of two young girls, knows from
experience what it's like for a woman to struggle to play a
large and heavy standard guitar--she did that years ago as a
guitarist in the Los Angeles music scene.
Ciravolo's idea for a girl-friendly guitar came to her one
day while drawing a picture of a daisy with her then-2-year-old
daughter, Nicole. After she added a neck and strings, the idea was
born. She knew these had to be real electric guitars--not plastic
toys. And she envisioned a guitar ergonomically designed for girls
that would inspire them to consider a future in music.
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Ciravolo's husband, Michael, happened to be the president of
Schecter Guitars, so she pitched the idea to him, describing them
as "guitars that fit little girls' fingers with fun,
flowery and heart designs." He backed the idea, and Daisy Rock
began as a division of Schecter.
But before long, the girl guitars ended up gaining so much
attention that Tish spun Daisy Rock off into a separate entity.
Today, the guitars are sold through authorized music and guitar
stores nationwide.
Still, the road hasn't been paved with flowers, says Tish.
Initially, she faced skepticism from some guitar industry mavens,
but the buzz from consumers kept her going. With sales of $500,000
last year, Daisy Rock is on its way toward inspiring a whole new
generation of musicians.
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