Sandwiches may be his forte, but for Quiznos' franchisor,
Rick Shaden, fitness may be the best thing since sliced bread.
Joining forces with fitness guru Ray Wilson, the pair is flexing
their muscles with 123 Fit, a new franchise featuring specially designed
equipment. Meanwhile, Lucille Roberts, a well-established name on
the East Coast, is aggressively spreading its women-only fitness
and weight-loss center concept via Lucille
Roberts Fitness Express franchises. These new entrants in the
fitness industry are sure to make their competitors sweat.