Cover Story
Mind Over MarketOver 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book,
Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
Features
All Systems GrowYou don't have to be a rocket scientist to grow your business. Get ready for liftoff with these 7 expansion strategies.
Health of a NationEntrepreneurs are sick of sky-high health insurance premiums, and the government is scrambling for reform. But can Uncle Sam save the deteriorating state of health care?
It's All RelativeCan a newcomer revitalize a family business--without igniting a family feud? Learn from 3 entrepreneurs who did just that.
Be Your Own Boss
Be Your Own Boss FeaturesChoose Your PathReady to start a retail business? Don't get stuck at the fork in the road--we've mapped out 3 different retail paths so you can choose the one that's right for you.
Home RunGet in the game with one of these 105 top homebased franchises.
Biz 101All That GlittersDreaming of starting your own jewelry business? Be prepared--it's more elbow grease than glitz and glamour.
Love Thine EnemyMaking friends with your rivals can help you grow--in life and in business.
Sounds Like a PlanFind out how to make bank with a powerful business plan.
A Brand New BagWhat's next for our "Biz 101" tech makeover winner? See the exciting plans she's got in store for 2005.
Biz UInside JobTurn a little style into a lot of profit by trying your hand at dorm room design.
InnovationsBrand AidHow building your brand and expanding your line can be the key to your success
OpportunitiesTeaming UpThis sports franchisee turned a love for coaching into a lucrative business.
Support SystemBringing together busy female execs can be big business.
What's New 03/05Hone your culinary can-do with epicurian education for aspiring chefs.
Smart IdeasSmart Ideas 03/05Part-time job matching, hauling with your bike and more
Success CoachA Brand New DayCreate a successful day from the start by taking these steps to get motivated.
What's Your Problem?Go RuralIt is possible to start a business in a small community.
Forward
Biz TravelRental HealthDon't get taken for a ride by your rental car bill--look out for these hazards.
BooksShow and TellSet the scene for success in your workplace with the art of visual management.
Capitol IssuesJust the factsThe FDA doesn't want any more lies on dietary supplement labels.
Forward FeaturesState Your CaseMany states are luring small businesses with big promises--so what's in it for you?
Signal StrengthWith stronger marketing efforts, VC firms are making sure their message gets heard.
Time's UpFrom prison bars to brownie bars, what's next for Martha Stewart?
Stay on TrackGPS-equipped cell phones are the latest way to keep tabs on mobile employees.
Perfect BlendTired of ugly tech gadgets taking over the living room? New gear adds a homey touch.
Lucky StarsSome entrepreneurs are turning to astrology to chart their business courses.
Touch and GoFingerprint readers mean better security--and no more tricky passwords.
Risky BusinessBefore a defective product becomes your downfall, learn how to protect yourself.
Coffee BreakCan't imagine your office without java? Take a moment to learn how it got there.
Hire GroundSurvey says hiring is up, but paychecks are down in the small-business world.
Forward SnapshotSnapshot 03/05Lara Merriken, 36, founder of Denver-based Humm Foods
It FiguresFigures 03/05Tricking Uncle Sam, Bill Gates' inbox and more
Tech ToyKeep Your CoolThis new system helps your laptop chill out.
WheelsTake CoverNo need to panic--we've got tips to help you cut your car insurance costs.
WomenGetting PropsAwards can boost your self-esteem--and your business.
In Every Issue
Almost FamousMorning GloryTapping into a widespread passion, these entrepreneurs hope to make everyone's favorite breakfast food an all-day event.
Editor's NoteChange Is In the AirEntrepreneur's redesign is moving us forward and giving you even more of what you want.
FeedbackFeedback 03/05ResourcesResources 03/05Websites, organizations, events and more to grow your business
Lead
Lead BuzzLead Buzz 03/05Well-written business documents, leadership qualities and more
Lead SnapshotEnlighten MeOne entrepreneur brings business--and spirituality--to new heights.
LegalLay Down the LawA new bill aims to shoot down frivolous lawsuits.
Real DealYou FirstAn opening move may make or break a deal--so step lightly.
Smart MovesMy Bad!Playing the blame game is out. More CEOs are taking responsibility for their actions--and building stronger businesses as a result.
Staff SmartsParent Trap?Keeping mom or dad busy in their retirement years may be a noble reason to hire them, but be sure you know what you're getting into first.
Money
Dollar SignsForeign AffairsSmall businesses need better education, access to finances and forward thinking to begin exporting products to overseas markets.
FundsHe's Got GameGo international with a Global Resources Fund.
InsuranceCovering Home BaseInsuring your homebased business is easier than ever.
Money BuzzMoney Buzz 03/05Financing for rural entrepreneurs, increasing wages and more
Money SnapshotA Run of LuckAfter this entrepreneur sold his company, he gained even more business control.
Personal FinanceCharity CheckUsing the internet, it's easy to do a thorough job of checking up on do-gooders to make sure your money will be helping a good cause.
Raising MoneyGuardian AngelsNow called active capital, the former ACE-Net website is completely revamped and ready to help match companies with angel capital.
Tax TalkLimited Time OnlyThere's still time to save on your taxes--we can show you how.
Sell
Ad WisdomFirst ImpressionsAn intriguing introduction keeps potential customers from skipping your ad.
FlashBack to the FutureTap into these resources to prepare your business for tomorrow's trends.
Net SalesGo LiveThey've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site.
Retail RegisterWhistle ShopTurn your store into a destination by making shopping an event.
Sales SuccessNail the SaleNeed some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
Sell BuzzSell Buzz 03/05Customer feedback, loyalty programs and more
Sell SnapshotUse Your IntuitionA keen eye for trends helps this style-setter attract all the right people to her boutique.
TacticsNow PlayingWith cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.
Tech
Buyer's GuideSay Cheese!With so many features and styles to choose from, these nifty digital cameras will put a smile on anybody's face.
ConnectionsGold StandardGet the best in IP phone bennies without a PBX or even a VoIP provider.
Digital EdgeThe Outer LimitsWith larger PC-makers struggling, why is Alienware doing so well?
GearGear 03/05Reviews of wireless routers and web-enabled cell phones for mobile warriors
Net ProfitsAll AccessIs your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience.
Tech BuzzTech Buzz 03/05New domain options, secure ISPs and more
Tech SnapshotWe Have ContactsNecessity was the mother of invention for these executives-turned-entrepreneurs.
WirelessHot BoxIt's a snap to set up a hot spot with these package solutions.
Singin' the BluesIs it the end for Bluetooth?