Sell It! The bottom line is that your business comes down to one thing: sales. That's why we went straight to the source--the experts, entrepreneurs and even customers--to find out what really works.
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How to Sell to Your First Department Store
You'd think selling an innovative new beauty line to a department store would be easy, right? Wrong. No one would take my calls! But being a squeaky wheel finally paid off when I got hold of a buyer who gave me 30 seconds to make my pitch. That's when I got crafty: I explained that several (rival) stores were interested, but hers was my top choice. Sold! Flattery works every time.
--Maureen Kelly, 34, launched Tarte Cosmetics in 2000 and had sales of $15 million last year.
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