Assess for Less Here are free, easy-to-use web analytics tools.

Small-business owners don't need to be mathematical geniuses or search engine optimization gurus to build and tweak effective web-based marketing campaigns. Nor do they necessarily need to hire expensive consultants or throw money at pricey analytics tools. A number of free, easy-to-use web analytics tools have cropped up to satisfy the needs of the typical small business--and we're not just talking about Google Analytics, either. Here are a few lesser-known free analytics tools that may be worth checking out.

Tool: Clicky

Features: Provides a full spectrum of easy-to-digest web analytics such as traffic patterns, segmented visitor information and campaign tracking.

Best for: Business-relevant analytics for non-techies.