Class Acts
Financing Your College Business
Though you won't have millions to work with in the start-up
phase, you do have financing options. It will be a challenge to get
money, and you'll have to do a lot of bootstrapping. Experts
say most college students finance their businesses with funds from
parents and friends of their parents, credit cards and the
like. Tara Cronbaugh, founder of The
Java House, a chain of four coffeehouses in the Iowa City,
Iowa, area, founded her business in 1994 after a visit with her
brother at University of California, Berkeley. She loved the local
coffeehouses and saw that the area around her school was sorely
lacking in such groovy hangouts. Then a junior at Iowa University,
Cronbaugh, 30, threw herself into researching what it would take to
open a coffeehouse. She took entrepreneurship and accounting
classes and picked the brains of all her professors. With a business plan in hand, Cronbaugh went hunting for the
money to open her first location. Luckily, her local Small Business
Development Center (SBDC) office was on campus. "I found
applications for equity grants--in my situation, it was called the
Targeted Small Business Program," she says. "It was based
on being a woman-owned business." (To find an SBDC near you,
go to www.sba.gov/sbdc.) She also received an SBA loan and
used some of what was left from her Stafford student loan. "I
still look at alternative ways to acquire financing for [my new]
stores," she says. Her resourcefulness has helped Cronbaugh
build The Java House locations to sales of $2 million annually. Content Continues Below
The Balancing
Act
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The ultimate challenge, after choosing your business, learning
your market and securing your funding, will be balancing your
studies with your business venture. Gumpert suggests taking a year
off while you build your business, or taking less demanding classes
during the difficult business start-up phase. Or you could form partnerships to share the load. Garman of
AllDorm Inc. took a year off from his studies to focus full time on
the business while his co-founders finished school. When they
graduated, Garman went back to get his degree. Ermine of OHEV
Records Inc. is balancing law school classes by working evenings
and weekends on his record label business. Whatever method is right
for you, it's your creativity and drive that will help you earn
a degree and a successful business at the same time. And, admit it, it sure beats job-hunting after graduation. | Do Your Homework! | FOR MORE INFORMATION ON COLLEGE ENTREPRENEURSHIP, TAKE A LOOK AT
THESE ONLINE RESOURCES: To find out what's going on with the college market, stop by
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