Entrepreneur's StartUps: February 2004

Never Fear
On the verge of starting your own business, but too chicken to step off the edge? If these entrepreneurs could take the plunge during uncertain times and still succeed, imagine how well you can do in today's brighter economy.

Promoting for Pennies
Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.

All That Glitters
It's easy to be blinded by all the tempting opportunities out there. Keep these points in mind while doing your research, and you'll be sure to strike franchise gold.

How the Rookie Crumbles
Is your business off to a crummy start? Learn how facing your faults can put your business on a solid foundation.

Full Dream Ahead
Two motivational authors reveal the three secrets to making your entrepreneurial dreams a reality.



Back Page
Leaps of Faith
It takes more than just research to build a business. You must listen to your gut, too.

Biz 101
On Their Terms
Do you know what banks look for when lending to entrepreneurs? If not, then it's time you learned the "five C's."

At What Price?
Find out which cost-cutting ideas will help your business—and which will hurt it.

The Bird Necessities
These entrepreneurs have made it big with an oddly brilliant idea.

House Calls
School Rules
Teaching a class can be a great way to get your business name out there for less—if you've got the right approach.

Buy My Book
Publishing your own book is great way to publicize and promote your business.

Innovations
A Fair to Remember
Exhibiting at a trade show or fair can make your new product unforgettable—if you do it right.

Kiosks
Chance Encounters
Impulse buyers are a boon to business. Find out who they are and how to reel them in.

Opportunities
Unlocked Potential
Looking for the key to happiness? This pair found it in a locksmith business.

Have Guide, Will Travel
Travel web site aims to bring tourists and locals together.

Picture Perfect
Starting a business becomes an art form for one franchisee.

Power Tools
Back to Basics
Ready to outfit your home office with the tech essentials? Here's what you need.