Make It Known
If you've got a great product, a great brand will follow--if you're sending the right message.
Editor's Picks
Unearth Your Inner Indy
Indiana Jones' adventures have much in common with what makes entrepreneurs successful. Keep your head (and hat), hit the books and try to avoid the snakes.
Rule of Thumb
Make sure your message is loud and clear by following the 10/20/30 rule of Powerpoint.
A Method to Their Madness
Rooting for the underdog? Read how these formerly small businesses rose to the top.
Build a Better Brand
Over-Promise Your Way to the Top
How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
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A.S.A.P. Branding--AdjectiveSum up your brand advantage into one word, and stay in customers' minds.
A.S.A.P. Branding--StyleIn Part II of this series, branding expert John Williams shows how to design your brand to reflect your company's image and draw in customers.
Back in the Beverage BusinessThe founders of an upscale natural juice company throw themselves in the ring again with a fizzy new approach to on-the-go nutrition drinks.
A.S.A.P. BrandingLearn these smart shortcuts to branding your business quickly and effectively.
The Business of PoliticsA surge of young voters is fueling a niche market that targets their growing passion.
A Perfect PairThese two college friends use their complementary skills to change the way guys buy pants.
5 Hidden Benefits of Designing It YourselfCreating your company logo will reflect the core message you want to send to your customers.
5 Ways to "Spring Clean" Your BrandIf it's time to update your look, do so by keeping your company's original appeal.
Emotional Branding: What's Love Got to Do With It? Plenty!Sell to your customers by appealing to both their reason and their emotions.
Colors That Bring Out Your BrandMake sure the colors you choose are sending the right message to your customers.
Target the Right NicheLooking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with TrademarksKeep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.