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Guerrilla Marketing

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Give Web Users What They Really Want
Most people go online with a goal in mind. Learn to capitalize on their habits.

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

What Marketing Is and Is Not
Knowing the difference is the first step in creating a successful campaign.

The Essentials of Guerrilla Marketing
Implement these building blocks to create a successful campaign.

Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.

Make Your Website Famous
Marketing your site on and offline can be just as important as marketing your actual product or service.

Communicate Your Benefits
Here's how to figure out what your benefits are and how to best relate them to your prospects.

Gaining a Competitive Advantage
What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.

It's Not Too Late to Get Your Business on MySpace
Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.

Guerrilla Marketing for Your Retail Business
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.

Developing a Marketing Calendar
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.

What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.

Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.

Companywide Marketing Efforts
With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.

The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.

How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.

Write a Creative Marketing Plan in 7 Sentences
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.

In Your Face! 10 Crazy Marketing Stunts
Say it loud and proud with these funky, spunky, cheap ideas to get noticed.

99 Tips for Direct-Mail Marketing
Kick your marketing into high gear with these 99 ways to get customers to open your mail.

Land Customers With a Marketing Bribe
What's the secret to getting customer response? It's all about the offer.

Using Marketing in Your Sales Call
Learn why face-to-face marketing is the best way to sell your product.

Marketing Your Business With Your Mouth
Promote yourself to the masses by becoming an expert speaker at your target market's events.

33 Tips for Marketing Success
Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.

Boost Sales With a TV Commercial
Take your business to the next level with this advice for navigating the television airwaves.

Promote Your Business With Coupons and Contests
Find out why offering customers coupons or giving them free products is beneficial for your business.

Implementation: The Key to Effective Marketing
If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.

Exploring Multiple Marketing Options
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.

Let Your Imagination Take Off
A successful guerrilla marketing campaign takes effort, not cash.

The Power of Repetitive Marketing
Creating a marketing process--not a marketing event--is the surest way to bring in the business.

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Give Web Users What They Really Want
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Selected articles by Jay Conrad Levinson
Related Products
Guerrilla Marketing on the Internet
The Definitive Guide from the Father of Guerrilla Marketing

Startup Guide to Guerrilla Marketing
A simple battle plan for first-time marketers