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Cause Marketing Matters to Consumers
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

A Business That Succeeds With E-mail Marketing
Fur-Get Me Not keeps customers well-informed with company news, events and stories.

A.S.A.P. Branding--Adjective
Sum up your brand advantage into one word, and stay in customers' minds.

What's in a Name? Everything
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

Character Counts
Marketing with a mascot is a cost-effective way to help consumers remember your brand.

Stretch Your Dollar With Horizontal Marketing
Partnering with a company that shares your target market saves you time and money.

A Long-Term Commitment
Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.

Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.

Nostalgia Sells
The oldies but goodies of baby boomers are all the rage.

A Referral Doesn't Mean Closed Sales
You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads.

5 Ways to "Spring Clean" Your Brand
If it's time to update your look, do so by keeping your company's original appeal.

Marketing in the Recommendation Age
As customer review venues and their influence increase, business owners should capitalize on this trend.

Make Your Ads Workhorses
Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.

Tips for Marketing Your Service Business
Maintaining strong customer relationships is the key to creating a strong campaign.

Taking a Green Initiative
These 3 entrepreneurs are taking advantage of green marketing tactics the right way.

Learn to Market More Creatively
Knowledge of your industry can bring originality to your business.

In the Market
For food businesses, farmers markets could be the perfect place to find a following for your products.

An A-Mazing Moneymaker
Family-friendly ag-tourism attractions like corn mazes are helping keep small farms alive.

8 Ways to 'Bring It'
Drive your competitors crazy while driving your company to success.

Business 911
Our team of experts gives 3 companies advice on overcoming their growing pains.

8 Ways to Revamp Your Business Card
From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.

Product Placement Takes the Stage
You can't escape products on screen, but now they're making their way to your local theater.

Tackling the Football Crowd
With football season in full force, don't miss your chance to score with this huge market.

Create the Best Brochure
Use these tips for putting together a brochure that clearly gets your message across to potential customers.

Guerrilla Marketing for Your Retail Business
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.

The Power of Social Shopping Networks
Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.

Audacious Advertising
In-your-face marketing could be the best way to reach your audience.

Growing Your Biz by Reaching More Customers
Want to start catering to a new demographic? Here’s how.

Landing Media Placement for Your Product
How to get your product a starring role in a TV show or movie