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This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands

Here's how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs.

An AI Avalanche is Coming for Google — Get Ready for a Bumpy Ride

We are sitting at the precipice of what feels like a material evolution point in the world of digital marketing. Gone will be the "good old days" of getting immediate exposure for your business through the Google Ads monopoly.

Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

"Idea Bombing" happens when leaders constantly disrupt team priorities with new ideas, causing chaos and hindering productivity. To prevent it, leaders should prioritize transparently, create decision-making buffers, and build a culture focused on execution.

Don't Bank on Holiday Sales to Save Your Bottom Line — Here's How to Engage the Discount-Driven Customer Year-Round

Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what's directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round.

Planning Your 2025 Strategy? Don't Make These 5 Critical Mistakes

Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding.

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Simplify this Important Business Ownership Reporting with FileForms for Just $89

Learn how FileForms can help you quickly and accurately complete your BOI report, so you can focus on driving your business forward.

No Content Creator Is Too Small to Be Slapped With a Lawsuit — 3 Key Steps to Protect Your Business

This article debunks the myth that small content creators don't need legal protection and explains why every creator should address key legal areas from the start.

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.

What Every Entrepreneur Should Prepare for in 2025 — These Trends Could Make or Break Your Business

With AI, shifting supply chains and political forces reshaping the landscape, businesses across every sector face a pivotal year ahead. Here are three hard-won lessons that have helped me adapt to market changes — and can help you thrive in 2025.

This Is the Simple Marketing Hack Your Business Needs to Drive Sales All Year Long

Seasonality isn't just for holiday pop-up shops. Spotting and understanding the cyclical trends in your business and industry can help you maximize profits throughout the year.

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.

Avoid Costly Hiring Mistakes by Spotting These Employee Warning Signs

Hiring is an art, not a science — especially today, with computer-generated résumés, an extremely diverse candidate pool, and decreasing employee loyalty. Here are some tips for how to zero in on the right applicants, with equal parts caution and consideration.

How Deep Should I Go on Employee Development? 4 Talent Lessons From a High-Stake Industry

Any company can benefit from embracing a culture of operational excellence and continuous improvement

For entrepreneurs of color, the pursuit of success can often feel like an uphill battle. While fellow entrepreneurs are doing well, scaling their businesses, building their teams, and getting national recognition, we might compare our business and professional trajectory to theirs and wonder why the same success hasn't happened to us.

I'm Disabled — And Here Are 3 Meaningful Ways Your Company Can Foster a More Inclusive Workplace

I've lived with Spinal Muscular Atrophy, and I've seen firsthand what true inclusion can do for an organization.

We're Still Far From an Equal Workplace for Marginalized Communities. Employers Need to Follow These Steps for a Path to a More Equitable Future.

For Black, brown and other people from marginalized groups in the workplace, there continue to be stark inequalities that hinder our success.

This One Act of Courage Completely Shifted My View on Leadership

It's not always easy to do the right thing. I've learned a lot of great lessons from leaders, but sometimes the best lessons come from our peers. Here's what one peer did that blew me away and the four insights I had from it.

How to Spark Some Spontaneity in Your Hybrid Work Environment

Balancing hybrid work with spontaneous collaboration and personal connections is crucial for maintaining a vibrant workplace culture.

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Why Prioritizing Connections Will Be the Superpower That Drives Your Success

Establishing a connection-first culture can mean the difference between lasting success and failure as a company.

11 Tactics You Need to Build a Happy and Healthy Remote Team

Despite many major companies forcing their employees back to the office, remote work still remains the preferred option. Here's why my company leaned into remote work long after the pandemic and how you can create a productive, healthy environment without a physical office.

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Why Emotional Intelligence Is the Key to High-Impact Leadership

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Struggling with Startup Finances? These Innovative Payment Solutions Will Save You

Cash flow delays, manual invoices and missed discounts can drain your startup's time and resources. Switching to an innovative payment process removes these roadblocks, helping your business grow faster and stay agile.

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When Shaquille O'Neal Wanted to Start a Restaurant, This Is Who He Approached

Perry Rogers, founder of management firm PRP and JRS Hospitality, had what it took to build his big client's Big Chicken restaurant concept.

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