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How to Deal With a PR DisasterEspecially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
Lingo for Thriving in a Web EconomyThe language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.
A Roundup of Apps and ToolsWhether it's payment options or collaboration that's on your mind, we've got you covered.
Growth Will be OrganicHere are some tips for growing without an external cash infusion.
Generate Buzz about Your BusinessSometimes buzz happens. Most times, however, you need to create it.
Do Marketing Counterstrikes Work?It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Brand Makeovers: 3 Lessons in ReinventionTarget, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
Not Your Father's Marketing CampaignPress releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Copywriting Grammar Ain't PerfectBreak the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
The Palin IndustryThe vice presidential candidate sparks fashion trends.
Cause Marketing Matters to ConsumersSocial responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Guerrillas Use Word-of-Mouth MarketingIt comes in many forms, but all of them are essential to your business.
Teaching Old Dogs New TricksUnderstanding the changing face of journalism can be the key to getting more coverage for your business.
Marketing in the Recommendation AgeAs customer review venues and their influence increase, business owners should capitalize on this trend.
Spread the Good WordPR is a do-it-yourself job when you use one of these 3 tactics.
The Multicultural Media BoomWhy you need to include multicultural media sources in your PR efforts
The Art of the Bylined ArticleDo you have what it takes to be published? If so, this PR tactic can really help your business.
When Public Speaking is Enemy #1From your opening line to fielding questions, learn how to wow an audience of any size.
Drive Media Interest at a Trade ShowFollow these steps to get your business noticed before, during and after the show.
Developing a PR PlanWant to make sure your business's name gets heard this year? You need to plan for PR.
Why Getting Published Can Help You NetworkIt may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.
Make a Great First ImpressionYou never get a second chance to grab your audience’s attention, so give center stage to a headline that really turns heads.
Measuring the Value of PRWant to know what effect media coverage is having on your business? Here are the best ways to find out.
Become a Business EvangelistYou're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.
Power Up Your PR with MultimediaFrom RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.
Get PR for Your New BusinessFollow these smart tips to get PR coverage for your new business.
Put Your Press Release on the WebMaximize your presence with a press release that'll get picked up by search engines.
7 Ways to Milk Your Media CoverageGet the most out of your publicity, long after you've left the spotlight.
The Making of a PR Story4 steps to creating an intriguing press release the media will love
10 Creative Ways to Get PRThink outside the box with these easy ways to promote your business.
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