Home > Marketing > Public Relations > Article Archive

Public Relations

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

Teaching Old Dogs New Tricks
Understanding the changing face of journalism can be the key to getting more coverage for your business.

Marketing in the Recommendation Age
As customer review venues and their influence increase, business owners should capitalize on this trend.

Spread the Good Word
PR is a do-it-yourself job when you use one of these 3 tactics.

The Multicultural Media Boom
Why you need to include multicultural media sources in your PR efforts

The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.

When Public Speaking is Enemy #1
From your opening line to fielding questions, learn how to wow an audience of any size.

Drive Media Interest at a Trade Show
Follow these steps to get your business noticed before, during and after the show.

Developing a PR Plan
Want to make sure your business's name gets heard this year? You need to plan for PR.

Why Getting Published Can Help You Network
It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.

Make a Great First Impression
You never get a second chance to grab your audience’s attention, so give center stage to a headline that really turns heads.

Measuring the Value of PR
Want to know what effect media coverage is having on your business? Here are the best ways to find out.

Become a Business Evangelist
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.

Power Up Your PR with Multimedia
From RSS feeds to Podcasting, multimedia is becoming the best way to reach the new savvy consumer.

Get PR for Your New Business
Follow these smart tips to get PR coverage for your new business.

Put Your Press Release on the Web
Maximize your presence with a press release that'll get picked up by search engines.

7 Ways to Milk Your Media Coverage
Get the most out of your publicity, long after you've left the spotlight.

The Making of a PR Story
4 steps to creating an intriguing press release the media will love

10 Creative Ways to Get PR
Think outside the box with these easy ways to promote your business.

Riding the Airwaves
A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?

12 PR Myths--Busted!
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.

6 Tips for Getting Press
Need exposure? Follow these 6 tips to win press coverage for your growing business.

Climbing the Media Ladder
PR tips for getting your company written about

The Responsibility Factor
Making social responsibility work for you

PR Alone Isn't Enough
To make the most of your marketing strategy, reach out to prospects in more ways than one.

Do You Need Help Promoting Your Business?
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.

Who Should Receive Your Press Release?
Selecting the right target is the first step toward getting noticed.

Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.

Using Public Speaking as Another Form of PR
By stepping up to the podium, you can increase awareness of your business and yourself.

How to Get Editors to Read Your Press Releases
Understanding these considerations, mistakes and myths will increase the probability of publication.