DEMOGRAPHICS
Total Audience	2,741,000
Male/Female	60%/40%
Median HHI	$134,004*
Median Age	41
Median Company Size	232
Owner/Partner/C-level	453,000
Purchase Decision-Makers	1,176,000

Source: MRI Spring 2008 and *MMR 2007

READER ENGAGEMENT
Considerable Interest Adv	26.3%
One of My Favorites	21.2%
Reader Took Action	26.9%
Average Reading Minutes	46

Source: MRI Spring 2008. FSB and Fast Company are not measured by MRI.

CIRCULATION
Paid Circulation	609,765
Subs./Newsstand	92%/8%
Newsstand Copies	48,213
Subs. Sold w/ Premium*	0
Sponsored Sales/Bulk	29,294
Post Expiration Copies	0/0%
Yr. Sub. Price/Mo. Cover Price	$19.97/$4.99
Avg. Annualized Sub. Price	$16.44
Avg. Price Paid/Copy	$1.37

Source: ABC Publisher’s Statement, 6/07 *Excluding Reprints

ADVERTISING/EDITORIAL
Ad/Edit Ratio	54%/46%
2007 Total Ad Pages	1,115

Source: Edit Pages-EMI, Ad Pages-PIB

EFFICIENCIES
Page 4/C Bleed Rate	$80,735
2008 Rate Base	600,000
Rate Base CPM	$134.56
Audience CPM	$36.58

Source: 2008 Rate Card