Source: MRI Spring 2008 and *MMR 2007 DEMOGRAPHICS
Total Audience	2,741,000
Male/Female	60%/40%
Median HHI*	$134,004
Median Age	41 years
Median Company Size	232
Owner/Partner/C-level	453,000
Purchase Decision-Makers	1,176,000

Source: ABC Publisher’s Statement, 12/07 CIRCULATION/READERSHIP
Paid Circulation	609,765
Subscriptions/Newsstand	92%/8%
Rate Base	600,000

Source: Edit Pgs.-EMI, Ad Pgs.-PIB ADVERTISING/EDITORIAL
Ad/Edit Ratio	56%/44%
2007 Total Ad Pages	1,115