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Entrepreneur Magazine: October 2009

Cover Story
Tony Hawk Carves a New Niche
The master of the half-pipe and creator of skateboard empire is about to introduce his latest trick: a skateboard without wheels.

Features
Radicals and Visionaries
Chris Anderson, who literally wrote the book on "free," faces off with the tech gurus who say "free" is the great sham of the digital age.

Solo, But Not Alone
A new generation of entrepreneurs is congregating in 'co-working' spaces across the country.

Taking the Right Road
A former traveling salesman finds his true calling: offering reliable home care to ailing seniors.

The Union of Town and Gown
To block brain drain and enrich economies, more universities are linking up in creative entrepreneurial initiatives.

Head of the Class
The Princeton Review's annual ranking of entrepreneurship programs names 50 schools that have an edge--and one that beat them all.

The Solution
The Ford Transit Connect takes the office on wheels to a new level.

Editor's Note: Enjoyin' the Ride
Tony Hawk is a cool skater dude who's also an entrepreneur. And that's how he built a company that totally rocks.



Columns
Doing Good
The Greening of Lunch
Kids Konserve hopes its eco-conscious lunch products for kids will raise awareness for parents.

Employee X vs. Employer X
Candid Talk From Both Sides of the Health-Care Issue
An employee and an HR exec at a Midwestern financial services company spar over the cost of health-care coverage.

Financial Fitness
Do the Math on Discounts
What small-business owners should know before slashing prices.

Franchise Ink
What Dead Zone?
Costume megastores can whip up scary-good profits in two months.

Opportunities
Fiscally Fit
How one gym owner turned a slumping franchise into a money making powerhouse

Personal Finance
Conquering Your Fear of Fees
Savvy investors know to read the fine print about money-management charges.

VC Insider
Lines of Communication
Should you let your employees talk directly to your VCs?

Departments
Going Forward
A Very Good Year for Beer
Sales of craft beers have risen--even in a tough economy

Top of the Food Chain
Reality TV king Mark Burnett speaks about Shark Tank.

Less Ramble on the Road
TripAdvisor turns its attention to business travelers

Business Unusual: Work That Skirt!
Steven Villegas fancied a man-skirt. Turns out he wasn't the only one.

Full Speed Ahead
How to get the most out of your company vehicles

Money
Is That the Best You Can Do?
These days, everyone's a haggler. How to give your clients what they want without giving away the store.

Who's Getting VC Now?
A startup that helps businesses track consumers' phone purchases gets funding even sooner than its founders expected.

Start It Up
Your Startup May Be Worth Less Than You Think
The recession has resulted in a drop in the valuation of startups.

On the Itinerary: Your Future
Study abroad, and find the business opportunity of a lifetime.

What Have You Done for Me Lately?
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.

The 40-Year-Old Intern
Midlife career crisis? Laid off? In transition? Here's how to test-drive yoru fantasy job.

Tech
Shiny Object of the Month
Thumbing around the world with the Blackberry Tour 9630.

Web
The Cookbook Remixed
Tastebook.com gives cooking junkies a better method for recipe madness.

Analyzing the Analytics
How to make sense of your website's performance data

Marketplace

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