📺 Stream EntrepreneurTV for Free 📺

Rockstar Tries to Make Good on Grand Theft Auto Glitches Because of problems with its online launch, Grand Theft Auto 5 users are getting a bonus.

By Lyneka Little

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Rockstar Games is trying to make lemonade out of the lemony launch of Grand Theft Auto 5 Online, dumping GTA money into users accounts.

Rockstar Games says it will put $500,000 in the bank of its online users, hoping to ease the pain after the game's launch was plagued by glitches, including slow load times, cloud-server errors lost game progress.

The company says "things are starting to look much smoother (touch wood!)," and so it plans what it calls a "special stimulus package for all who have played or will play Grand Theft Auto Online this month."

The $500,000 in game currency, known as GTA$, will drop in the GTA Online bank accounts of all players this month, beginning as early as next week. The game money will come in two deposits of $250,000.

Before the launch of the game, Rockstar Games anticipated a high influx of users to its site, but despite working around the clock, Grand Theft Auto launched its online multiplayer option to glitches.

The problems with the launch haven't seemed to hurt sales. Grand Theft Auto is currently one of the gaming world's biggest draws, posting a record-breaking $1 billion in sales in its first three days at stores. It is estimated by Wall Street firm Cowen & Co. to have sold 15 million copies in its first week.

Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.