📺 Stream EntrepreneurTV for Free 📺

This Shopping Cart of the Future Creepily Follows You Around Stores Two engineering students in Israel have developed the ultimate shopping cart for the lazy shopper.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Technion | YouTube

What do you do when you're sick of following your mom around at the grocery store, schlepping her grocery cart up and down, aisle after aisle, week after week? You invent a shopping cart -- an autonomous, self-driven robotic shopping cart. One that will do the deed for you.

That's what Ohad Rusnak recently did with his cousin, Omri Elmalech. Together, the Technion-Israel Institute of Technology students invented the ultimate shopping cart for the lazy shopper: a small trolley that automatically follows you around a store. We'd say the pair, tight since childhood, have come a long way from tinkering with toy robots and Legos, wouldn't you?

Related: The Only Thing Scarier Than Self-Driving Cars Are the Hackers Waiting to Attack Them

Their funky, jimmy-rigged robo-cart -- which doesn't have an appropriately geeky name, nor any official name at all yet, it seems -- consists of a Frankenstein hodgepodge of tech that Rusnak and Elmalech soldered and strapped together themselves. They also coded the computer vision (Big Brother) algorithm that enables it to track shoppers' every move.

The cousins' three-wheeled prototype, topped by a woven oval basket (that we wish were much bigger), visually identifies and tracks individual shoppers using an Arduino circuit board, a 3-D camera and a 3-D Microsoft Kinect Sensor (the kind used with Xbox 360 gaming consoles). Yup, it really knows who you are and slowly, kind of creepily follows you wherever your retail therapy takes you. Convenient, right?

Related: Entrepreneur's Top 10 Crazy Tech Articles of 2014

We'd love for this cool concept to catch on. Even if it does, will big name retailers like Target, Wal-Mart and Kohl's allow autonomous motorized carts like these to freely roam their aisles? Or are they too much of a liability? Are they already developing their own? And would you even want to be seen with one, rolling awkwardly behind you?

Even Rusnak seems to think his invention is a little freaky: "It feels like someone's stalking me," he says in a video that shows the cyborg cart on the move. Check it out below and see what you think:

What crazy apps and gadgets have you come across lately? Let us know by emailing us at FarOutTech@entrepreneur.com or by telling us in the comments below.

Related: The Fitting Room of the Future Has Arrived

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Buying / Investing in Business

How to Recognize Money-Making Trends in The Market — And Boost Your Profits

These patterns and seasonal changes in the markets, especially over a set number of years, can provide some investors with an interesting map that may help their portfolios perform well all year long or even be a key to long-term riches.

Leadership

5 Ways to Spend Less Time in Meetings Each Week

Want to get more done — and be happier at work? Spend less time in meetings. Here are five ways to do that.

Business News

This Highly-Anticipated Disney World Ride Finally Has a Reopening Date: 'Like the Animation Came to Life'

Tiana's Bayou Adventure is replacing Splash Mountain at Disney World and Disneyland.

Business Solutions

AI Might Know What You Are Feeling Before You Even Do — Here's How AI Can Help Us With Client Feedback

Adopting artificial intelligence tools means we are not just reacting to feedback; we are staying ahead of it. How AI Can Help Us Understand Client Feedback

Social Media

Here's How I Determine If I'm Getting Value Out of X (and How You Can, Too)

Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.

Health & Wellness

How This CEO Turned 99 No's Into a $500 Million Sleep Tech Powerhouse

Eight Sleep's Matteo Franceschetti reveals his journey from nightmarish rejection to dream-like motivation.