📺 Stream EntrepreneurTV for Free 📺

Walk Into Your Pictures: 3-D Camera Maker Raises $16 Million in VC Funding Mountain View, Calif.-based Matterport develops technology that allow users to capture images and turn them into 3-D models that can be explored. A current application is providing a way for real-estate listings to be walked through.

By Catherine Clifford

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Imagine snapping a photo with your smartphone that you can step into. And once you're immersed inside this 3-D photo, being able to walk around the space or fly above an open floor plan.

The technology isn't quite available at everyone's fingertips. But some Silicon Valley heavyweights are putting big money behind one startup that's trying to get us there.

Related: Wish You Could See the World Through an Instagram Filter? Now You Can.

Mountain View, Calif.-based 3-D camera maker Matterport announced a $16 million round of funding today, according to venture capital database CrunchBase. The large round, which was Matterport's Series B, came from a number of high profile venture capital houses including DCM, AME Cloud Ventures, Greylock Partners and Qualcomm Ventures. Other participants in the round include Lux Capital, Lux Capital, Felicis Ventures, Navitas Capital and AMD Ventures.

Matterport's Pro 3D Camera sells for $4,500 and has sensors that are able to both capture the visual look and dimensions of a space. The associated iPad application then allows a user to generate an immersive, 3-D model of the space. Once the model has been generated, any user with access through a web browser can walk through and around the space from any perspective.

Related: Google's Next Tablet Will Be Able to 3-D Map Your Surroundings

Matterport is working with Google's Tango project and Intel's Real Sense project, which are bringing 3-D sensors to mobile devices including smartphones and tablets. Beta versions of smartphones with first generation 3-D technology have been distributed to limited groups of developers and early adopters. "The future of 3D media is mobile," says Matterport on its webpage about the partnerships.

While that's likely true, the most immediately available application of Matterport's technology is called Showcase and it's for the real-estate industry. Showcase allows potential renters and buyers to walk through apartment and house listings from their computers (see example here). The technology also allows users to see the apartment from a top down perspective, as if looking at a doll house.

Related: Google Unveils 'Project Tango': A Smartphone That Sees in 3-D

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.