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30 Years of the Franchise 500®
From McDonald’s to Subway, see how franchises have changed with the times.



By Jake Kilroy, Kevin Manahan and Eyvette Min

The times they are a changin'. In the 30 years we've been compiling the Franchise 500®, we've seen not only the times change, but also the world as we know it. Through it all, franchising has seen its own changes: It has matured from a viable business system into an economic powerhouse. Here's a look at the past 30 years, viewed from the top of the ranking . . . and in the context of American life.

Illustrations by Gary Sawyer/agoodson.com



1980
#1 Franchise: McDonald's
  • McDonald's has 4,173 franchised locations.
  • Of the 9.1 million small businesses in the country, more than 500,000 are franchise operations.
  • Millions of viewers tune in to Dallas to find out who shot J.R. Ewing. 
  • CNN launches.


1981
#1 Franchise: Dan Hanna Auto Wash
  • Dan Hanna Auto Wash would later be the only No. 1 franchise that no longer exists. 
  • MTV launches. 
  • Sandra Day O'Connor becomes the first woman to serve on the Supreme Court.


1982
#1 Franchise: McDonald's
  • McDonald's new slogan: "We cook it all for you at McDonald's."
  • All but one of the top 10 franchises have to do with food or cars.
  • Michael Jackson releases Thriller, the bestselling album of all time.


1983
#1 Franchise: McDonald's
  • McDonald's includes Mattel's Hot Wheels toy cars in Happy Meals. 
  • Franchised waitering schools gain popularity. 
  • The Disney Channel launches. 
  • Sally Ride becomes the first American woman in space.
  • Microsoft Word is released.


1984
#1 Franchise: McDonald's
  • A new McDonald's location opens somewhere in the world every 17 hours. 
  • Eight out of the top 10 franchises are related to food or hospitality.
  • The first Apple Macintosh is sold.
  • Alex Trebek hosts Jeopardy! for the first time.
  • Band-Aid releases "Do They Know It's Christmas?"


1985
#1 Franchise: Kentucky Fried Chicken
  • KFC has 6,300 franchised locations and opens the $23 million Colonel Harland Sanders Technical Centre in Louisville, Kentucky.
  • John Hendricks launches the Discovery Channel.


1986
#1 Franchise: Domino's Pizza
  • Domino's Pizza opens its 3,000th outlet, which is also the first unit in Hong Kong, and the company sells 160 million pizzas this year alone.
  • The first federal Martin Luther King Jr. Day is observed on January 20.
  • About 7 million people form a human chain from New York City to Long Beach, California, in the Hands Across America event to raise money to fight hunger and homelessness.


1987
#1 Franchise: Domino's Pizza
  • Domino's Pizza reduces average delivery time to 24 minutes.
  • Jazzercise is considered the top new franchise as well as the top low-investment franchise.
  • Prozac makes its debut in the U.S.


1988
#1 Franchise: Subway
  • This is the first time Subway is ranked No. 1 in the Franchise 500®. 
  • Subway's first Australian location opens in Perth, and it adds 1,100 locations this year alone.
  • The Wonder Years premieres.
  • The Winter Olympics are held in Calgary, Alberta.


1989
#1 Franchise: Subway
  • Subway's minimum startup cost is $27.4K. (Today's minimum startup cost is $80K.)
  • The Exxon Valdez spills about 11 million gallons of oil in Alaska's Prince William Sound.
  • Batman is released and becomes the year's top-grossing film.


1990
#1 Franchise: Subway
  • Fred DeLuca, co-founder of Subway, reaches his goal of opening 5,000 stores--four years earlier than expected. 
  • Franchises generate nearly $600 billion in sales and account for one-third of all consumer purchases in the U.S. 
  • Nelson Mandela is released from prison in South Africa after 27 years.
  • The first World Wide Web page is created.
  • Germany is reunified.


1991
#1 Franchise: Subway
  • DeLuca says he wants to match McDonald's store for store. 
  • Subway accounts for more than 60 percent of all sub sandwich locations in the U.S. 
  • Nirvana's hit single "Smells Like Teen Spirit" tops the Billboard charts.
  • The Rodney King beating, captured on video by an amateur photographer, is broadcast around the world. 
  • The Soviet Union collapses.


1992
#1 Franchise: McDonald's
  • McDonald's serves an estimated 20 million customers each day in more than 12,000 restaurants worldwide. 
  • The Los Angeles riots result in more than 50 deaths and $1 billion in property damage.


1993
#1 Franchise: Subway
  • Subway is opening about 100 new stores a month, and its closure rate is less than 2 percent annually. 
  • Janet Reno becomes the first woman U.S. attorney general. 
  • Oprah Winfrey hosts a 90-minute primetime interview with Michael Jackson, which becomes one of the most watched interviews in TV history.


1994
#1 Franchise: Subway
  • This is Subway's best year ever in terms of average store sales (up 5 percent from the previous year).
  • According to management consulting firm Francorp Inc., only 11 percent of franchises are sold to minorities.
  • Friends premieres on NBC.
  • The "Chunnel" linking Britain with mainland Europe officially opens.


1995
#1 Franchise: Subway
  • About 450 Subway shops reside in convenience stores and truck stops, many of which are in towns of only a few thousand people, and Subway posts about $2.5 billion in sales. 
  • The murder trial of O.J. Simpson is broadcast live on national TV.
  • Al Green, Janis Joplin, Neil Young and Led Zeppelin are inducted into the Rock and Roll Hall of Fame.


1996
#1 Franchise: Subway
  • Subway adds more than 1,300 units worldwide and reaches $3 billion in sales. The franchise can be found in 27 countries across the globe.
  • Entrepreneur picks bagels, specialized staffing and home health care as some of the hottest franchises of the year. 
  • Dolly the sheep, the first mammal to be cloned from an adult cell, is born.


1997
#1 Franchise: McDonald's
  • McDonald's has nearly 20,000 stores worldwide, and 33 million customers a day and counting.  
  • Madeleine Albright becomes the first female U.S. secretary of state.
  • Princess Diana dies at the age of 36 in a Paris car crash. 
  • Titanic opens in theaters and grosses more than $1 billion globally.


1998
#1 Franchise: McDonald's
  • The franchise fee for a McDonald's is $45,000, and the startup cost is $363,600 to $602,000.
  • Three of the top 10 franchises are in the frozen desserts category. 
  • President Bill Clinton admits that he had an "improper physical relationship" with White House intern Monica Lewinsky. He's impeached by the House of Representatives.


1999
#1 Franchise: Yogen Fruz
  • Yogen Fruz is the world's largest franchisor of frozen dessert outlets, with 4,799 locations in 82 countries.
  • Herbal products, coffee, children's education and senior care are among the hottest franchise trends.
  • The world population surpasses  6 billion.
  • Napster launches.


2000
#1 Franchise: McDonald's
  • McDonald's has more than 25,000 restaurants in 117 countries.
  • AOL buys Time Warner for $162 billion, the largest-ever corporate merger. 
  • Survivor spurs the reality TV trend.
  • George W. Bush wins a close presidential race after more than a month of determining disputed vote counts.


2001
#1 Franchise: Subway
  • Subway becomes a $3.6 billion company, with more than 14,500 franchises in 76 countries.
  • Capitalizing on its successful Jared Fogle ads, Subway adds more than 600 new franchises and sees store sales increase 16 percent.
  • Terrorists attack the World Trade Center and Pentagon on Sept. 11.
  • Apple Inc. debuts the first iPod.


2002
#1 Franchise: Subway
  • Subway becomes the national sponsor of the American Heart Association's Start! Heart Walk.
  • The Wall Street Journal reporter Daniel Pearl is kidnapped and later killed by a militant group in Pakistan.
  • President Bush signs the Homeland Security Act into law.


2003
#1 Franchise: Subway
  • Subway grows to more than 17,000 locations in 75 countries.
  • Space Shuttle Columbia disintegrates during re-entry over Texas, killing all seven crew members.
  • The U.S. invades Iraq, seizing control of Baghdad and ending Saddam Hussein's regime.


2004
#1 Franchise: Subway
  • Subway receives about 130,000 requests for franchise information, with 25 percent of those applying for a franchise
  • Franchise 500® companies generate $206.6 billion in their most recent fiscal years.
  • Martha Stewart receives a five-month prison sentence for lying about insider trading.


2005
#1 Franchise: Subway
  • Subway aims to reach 7,500 international stores by 2010. 
  • 391,139 franchises are sold in 2005--up 11 percent from 351,459 in 2004. 
  • YouTube launches.
  • Pope John Paul II dies at age 84. Millions of mourners attend his funeral in Vatican City.


2006
#1 Franchise: Subway
  • Thousands register to receive inspirational phone messages from Subway weight-loss icon Jared Fogle.
  • Warren Buffett donates more than $30 billion to the Bill & Melinda Gates Foundation.
  • Google acquires YouTube for $1.65 billion.


2007
#1 Franchise: Subway
  • Subway has 26,197 locations worldwide. 
  • Apple introduces the iPhone at the 2007 MacWorld Conference & Expo.
  • A Virginia Tech student kills 32 people before committing suicide in the deadliest mass shooting by a single gunman in modern U.S. history.
  • The Writers Guild of America begins a three-month strike.


2008
#1 Franchise: 7-ELEVEN
  • After 16 times in the top 10, 7-Eleven takes the No. 1 spot for the first time. 
  • Franchises jump on trends such as green business and fighting obesity.
  • Barack Obama is elected 44th president of the United States, making him the first black man to hold this office.


2009
#1 Franchise: Subway

 



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