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Spreading The Word About Your Business If no one knows about your business, you're not going to grow anywhere. Here's how to start getting the word out.

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Follow these simple tips for getting your business noticed:

  • Use your business cards. Give your cards to everyone youmeet-even if it's not a business situation. And make sure thosecards accurately reflect your business's image.
  • Join the right associations and organizations. Look for groupsyour prospects belong to, and concentrate your time there. Anddon't forget your industry trade group and local chamber ofcommerce.
  • Develop an elevator introduction. You should be able to clearlydescribe what you do in 10 to 15 seconds. Practice until you get itright.
  • Use testimonials. Nothing sells your business better thansatisfied clients. Let them do the talking for you.

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