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How to Kickstart Your Capital Funding Learn the tactics and strategies from a serial Kickstarter who has raised millions.

By James McKinney

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Obtaining the capital necessary to build a business is more challenging than ever. If your product is a prototype or if your SaaS solution is a napkin sketch, the usual venture markets are no longer options for funding. What's more, an early-stage funding source will probably cost you a considerable amount of equity and control. If you want to bootstrap your business as long as possible, crowdfunding could be for you.

Hear Startup Story Live speaker Emma Rose Cohen, founder of Final and creator of the Final Straw and Final Wipe, unpack the strategy and tactics she used for two Kickstarter campaigns that resulted in more than 2 million dollars in capital raised in just a few hours.

Startup Story Live is an extension of The Startup Story podcast.

Related: Why Selling on Amazon Is Not a Sales Strategy

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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