📺 Stream EntrepreneurTV for Free 📺

Meet Matsuko the startup that will transform holographic calls into a reality This is the application that promises to forever change the way we attend our virtual meetings.

entrepreneur daily

This article was translated from our Spanish edition.

LeoPatrizi | Getty Images

The idea of communicating through a device that projects someone else's three-dimensional image is not new. We have seen it in dozens of movies, from Star Wars to Iron Man through Back to the Future and Blade Runner 2049. And yet, in 2022 we have to continue to settle for the two-dimensional image of platforms like Zoom and Google Meet that we have used to exhaustion during the years of the pandemic.

A startup called Matsuko could make holographic video conferencing a reality much sooner than we think. Founded by Matus Kirchmayer , a former Ubisoft employee and programmer in games such as FarCry 2 and Assassin's Creed 2 ) and Maria Vircikova (expert researcher on Artificial Intelligence issues), the company has developed an application that will allow users to hold holographic meetings using only a smartphone and the company's app. Kirchmayer and Vircikova assure that using the camera of a smartphone you will be able to transmit your holographic image in real time so that it can be seen by other users on their phone using Augmented Reality (AR) or immersively using mixed reality glasses (such as Oculus or Hololens devices).

After attending a conference together given by Eric Yuan, CEO of Zoom Video Communications, the entrepreneurs realized that by pooling their knowledge they could try to make holographic video conferencing a reality.

Matsuko's project is one of the finalists to win the SXSW award for the most innovative company that is awarded within the framework of South by Southwest , an event that revolves around cinema, music, innovation and digital media that will be held from March 11 to 20 in the city of Austin in Texas.

With the change in work habits due to the pandemic and the home office as an option that seems to be here to stay, the world is attentive to video conferencing options that provide a richer experience than the one provided by the traditional screen of our computers.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.