Big Marketing Ideas for Small Budgets

By Kim T. Gordon
Price: $14.95
53 pages
Click here to Order

Ask small-business owners from coast-to-coast to name their top priority and they’ll tell you it’s making sales and growing their businesses. Trouble is, small-business owners shoulder so many day-to-day tasks, there’s little time to bone up on marketing – and no time to waste wading through hundreds of pages of esoteric marketing tactics only marketers with millions can afford. In Big Marketing Ideas for Small Budgets, you’ll find step-by-step marketing guidance created specifically for entrepreneurs. It’s easy to follow and you’re sure to find information you can put to work today that will have a positive impact on your company’s bottom line.

Do you want to:

• Create a marketing program that builds leads and generates sales year-round?
• Up-sell current customers?
• Get the most for your advertising dollars in newspapers, Yellow Pages, radio and other media?
• Learn how to create messages that motivate prospects?
• Market online with a terrific Web site and successful email?
• Create hard-working sales letters, brochures and other tools?
• Win more referrals?
• Confidently call on prospects?
• Use special promotions and PR to put your company in the spotlight?
You’ll find step-by-step guidance on these and other vital sales and marketing practices in Big Marketing Ideas for Small Budgets. This handy How-To ebook contains 21 chapters, and is divided into four important subject areas – marketing strategies, tools and tactics, sales and promotion, and planning for success. So when you’re finished, you’ll be ready to put your plans and programs in place to build sales for your growing business.