Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
How to Create a Unique Value Proposition (With Tips & Examples)
A unique value proposition will help you distill your unique strengths into a statement that answers the question: "Why should customers care?"
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
'Gen Z Worships Influencers' — 5 Myths About Young People and How Businesses Can Win Them Over
By looking beyond stereotypes, stores can build stronger connections with young consumers
6 Reasons Why Successful Entrepreneurs Need to Be on LinkedIn
Today's LinkedIn is more than a job search; it is a dynamic platform powering professional growth, business visibility and authentic connections.
More Posts on Branding
SEO Essentials for Businesses — 4 Key Tips for Driving Visibility and Growth
Want to attract and convert more customers? Here's what you need to know.
Businesses Are Reviving This 1800s Holiday Tradition With a 'Surprise and Delight' Factor That Drives Sales — Here's How One Buzzy Brand Is Making It Work
Brands like Straightaway Cocktails are putting their own spin on a practice you might remember from childhood.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
After Being Laid Off, He Started a Side Hustle With Facebook. It Made Almost $3 Million Last Year: 'I Bought My Mom a $50,000 SUV.'
Carlos Ugalde, founder of House of Chingasos, didn't know anything about digital marketing — but he dove in anyway.
'We Were Just Constantly Getting Made Fun Of' — How Athletic Brewing Crushed an 'Enormous Stigma' to Craft an $800 Million Business
Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.
Olipop Created a New Beverage Category. Now It's Nearing a Half Billion Dollars in Sales — and Knocking on the Door of Big Soda.
Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.
His Online Community College Offers Classes from Ivy League Professors — And It's Free For 86% of Students
Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.
She Wanted to Make Hand Sanitizer Sexy, Long Before the Pandemic. Here's How She Made It Into Sephora, and Sold 20 Million Bottles.
Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.
After Working at Google and Facebook, She Started a Company to Fight Forest Fires. Now The Government Is Her Customer.
Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
People Told Her, 'Why Don't You Make It a Charity? This Isn't a Real Business.' Now Her Women's Sports News Startup Has Raised $13 Million.
Haley Rosen founded Just Women's Sports for fans like herself. She was certain that if she created quality content, the audience would come.