Kaffe Magnum Opus appoints creative director.(People News)

Robert Kraeuter, president of rapidly expanding wholesale coffee roaster Kaffe Magnum Opus, announced the appointment of Kristi Bonner to become its creative director. The position is a newly created one, developed to expand and manage the company's brand image and marketing efforts in Internet and social media initiatives. Reporting directly to Kraeuter, Bonner will be responsible for increasing Kaffe Magnum Opus' presence on the Internet, updating its websites and domain name portfolio, as well as planning and managing its growing social networking program, which currently includes Twitter, Facebook, MySpace and others.

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"Our goal has always been to be the most accessible wholesale coffee roaster with the highest level of customer service," said Kraeuter. "With today's evolving social media opportunities, we have the ability to connect more quickly and more easily with our customers than ever before, providing the most technologically advanced communications program in wholesale coffee. We are pleased to welcome Kristi to our team because her experience, creativity and commitment will help us maximize our potential and maintain our leadership," he said.

Bonner was most recently a member of the design team at Auntie Anne's, Inc.--a QSR franchise company that specializes in serving soft pretzel snacks, at over 1000 locations in 20 countries.

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