Household & Personal Products Industry

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Social butterfly emerging.(Editor's Page)
I'M NOT THE MOST SOCIAL of people. Ask around the office and I might even be voted the surliest--which means something when nearly half of the company is made up of editors! So when Paul Simansky, o . . .

SpongeTech wrings out a big gain in sales.(Online at Happi.com)
* Forget the bucket and mop when it's time to tackle household cleaning chores--and now you can throw away that bottle of cleaner too. SpongeTech's cleaner-in-a-sponge technology has proved to be a . . .

Terminix targets consumers.(Also on Happi.com)
[ILLUSTRATION OMITTED] * Terminix--the pest control provider that sends out trained professionals when bugs come in--is telling consumers they can do it themselves (sometimes). A unit of The Servi . . .

Korean skin care comes to the U.S.(Also on Happi.com)
* The retail picture in the U.S. may be cloudy, but that's not stopping a Korean skin care firm from entering the U.S. this month. Developed by a dermatologist, the Dr. Jart+ Skin Care collection us . . .

Fancy fare for the simple guy.(Also on Happi.com)
* It is said behind every great man there is a woman. At Jack Black, there are two. The upscale skin care line famous years before the comedic actor of the same name was founded in April 2000 by Tex . . .

Could beauty spending be on the rebound?(News Front)
[ILLUSTRATION OMITTED] * Need some good news? According to The NPD Group, Inc., 55% of beauty shoppers surveyed in April said they will still buy beauty because it makes them feel better about the . . .

Horst Rechelbacher to keynote HBA Global Expo.(News Front)
* Horst Rechelbacher, founder of Aveda and currently president of Intelligent Nutrients, will be the keynote speaker at HBA Global Expo. As a man with strong convictions who has turned his beliefs . . .

Salons, day spas must be social media savvy.(News Front)
* According to data from Ad-ology Research, Westerville, OH, 57% of 18-24 year olds and 48.5% of 25-34 year olds say social media influences their choice of a hair salon/barber or day spa. Across . . .

Air products formulates sunscreen lotion with Ti[O.sub.2].(Formulary)
Sunscreen Lotion with Titanium Dioxide Air Products & Chemicals Personal Care (610) 481-6799 * www.airproducts.com/personalcare INGREDIENTS: % WT. . . .

SC Johnson cranks up windmill in the Netherlands.(International)
* THE NETHERLANDS: SC Johnson has started up its first windmill at its Europlant in The Netherlands. This $4.7 million investment at Mijdrecht, which is the firm's largest European manufacturing pla . . .

First U.K. beauty products carry Fairtrade Mark.(International)
* UNITED KINGDOM: The Fairtrade Foundation has announced the first beauty products carrying Fairtrade Mark in the U.K. Products with the logo come from Boots, Bubble & Balm, Essential Care, Lush and . . .

hte celebrates 10th anniversary.(International)(Company overview)
* GERMANY: Celebrating its 10 anniversary is hte AG. During the past decade, the Heidelberg, Germany company has grown from a start-up with seven founding members to a highly efficient partner for h . . .

Coty creates Russian subsidiary.(International)
* RUSSIA: Coty Inc. has opened a new Russian subsidiary in Moscow, a strategic initiative for establishing direct in-house marketing control of its products in Russia. Prior to the establishment of . . .

Pure USA patents topical personal care compositions.(Patent Review)
* U.S. Patent No. 7,553,480 B2; Pure USA, LLC, East Brunswick, NJ, has patented a topical personal care composition that consists of hydrocortisone (1%), water (q.s.), cocoamidopropyl hydroxysultain . . .

Spray-dried powdered detergent with perfume capsules.(Patent Review)
* U.S. Patent 7,538,079 B2; A process for manufacturing a spray dried detergent powder has been patented by Takasago, Tokyo. It entails forming a warm, stirred aqueous slurry comprised of inorganic . . .

Surfactant free detergent with anti-soil agent.(Patent Review)
* U.S. Patent No. 7,553,807 B2; Miz Co., Ltd., Kanagawa, Japan, has been awarded a U.S. patent for a method for washing clothes in a washing liquid composition that does not include a surface active . . .

Dye composition patented by L'Oreal.(Patent Review)
* U.S. Patent No. 7,550,015 B2; L'Oreal S.A. has patented a dye composition comprising, in a medium that is suitable for dying keratin fibers, at least one dye chosen from oxidation dye precursors a . . .

Liquid detergent from Clariant.(Patent Review)
* U.S. Patent 7,544,652 B2; Clariant Produkts (Deutschland) GmbH has patented a liquid cleaning composition. The composition is comprised of alkyl-benzenesulfonate, olefinsulfonate, alkyl-sulfate, a . . .

Perfumed household products.(Patent Review)
U.S. Patent No. 7,550,416 B2; P&G has been awarded a patent for an aqueous household cleaning, fabric treatment or deodorizing product. It is comprised of an aqueous composition that contains, by we . . .

Procter & Gamble tests 'Tide Basic' in 100 stores.(Marketing News)
* Procter & Gamble is testing a new Tide--one that the company hopes will appeal to budget conscious consumers. Tide Basic--a powder detergent which is on shelves in 100 Wal-Mart and Kroger stores i . . .

With one in two women in the U.S. experiencing discoloration of the skin due to a variety of causes including genetics, UV expos
With one in two women in the U.S. experiencing discoloration of the skin due to a variety of causes including genetics, UV exposure and aging, La Roche-Posay has rolled out Mela-D Serum Anti-Dark Sp . . .

Degree men's new Degree V12 Absolute Protection is the latest addition to the Unilever brand's premium sub-line of antiperspiran
Degree Men's new Degree V12 Absolute Protection is the latest addition to the Unilever brand's premium sub-line of antiperspirants and deodorants designed specifically to respond to increases in adr . . .

NASCAR is also being used to drive sales at Estee Lauder.(Marketing News)
NASCAR is also being used to drive sales at Estee Lauder. Michael Shank Racing is sporting a new look as Sean John Fragrances and Lab Series Skincare For Men have partnered with the team. The No. 60 . . .

Gillette is rolling out a new global brand campaign, the company's first in five years, according to Procter & Gamble.(Marketing
Gillette is rolling out a new global brand campaign, the company's first in five years, according to Procter & Gamble. Building on the brand's recent introduction of men's hair styling and personal . . .

In Neutrogena's Fresh Faces sweepstakes, the grand prize winner gets a trip for two to Los Angeles to attend the Fresh Faces of
In Neutrogena's Fresh Faces Sweepstakes, the grand prize winner gets a trip for two to Los Angeles to attend the Fresh Faces of Music VIP Event, which is slated for Sept. 26. At the Neutrogena Fresh . . .

That puzzle smells great!(Marketing News)
That puzzle smells great! Hasbro and the Yankee Candle Company are teaming up to create Yankee Candle Scented Puzzles, which will have subtle pleasant scents of classic Yankee Candle fragrances such . . .

Galina Todd, a Russian-born cosmetics queen and former star news anchor on Soviet TV, has retained PR firm TransMedia Group to p
Galina Todd, a Russian-born cosmetics queen and former star news anchor on Soviet TV, has retained PR firm TransMedia Group to pitch her cosmetics business. Moy Sekret by Galina is a professional co . . .

Dapple is in the midst of a six-week U.S. road trip.(Marketing News)
Dapple is in the midst of a six-week U.S. road trip. A team of Dapple reps left from the company's New York City headquarters in a hybrid car stocked with free products and coupons, with the goal of . . .

Incognito, a UK range of sprays, soaps and scrubs, has added a new moisturizer that keeps bugs at bay.(Marketing News)
Incognito, a UK range of sprays, soaps and scrubs, has added a new moisturizer that keeps bugs at bay. The 100% natural formula is scented with fragrant organic Citronella imported from Java--said t . . .

Target is nearing the end of its project to relaunch its house brand as Up & Up.(Marketing News)
Target is nearing the end of its project to relaunch its house brand as Up & Up. By Sept. 30, more than 800 products spanning 40 categories (household, healthcare, beauty, baby and personal care) wi . . .

Noveon redesigns website to enhance user experience.(The 'Net Works)
& The Noveon Consumer Specialties' website has been redesigned to enhance the user's experience and provide added functionality, according to the company. Formulators have used www.personalcare.no . . .

Happi's on Twitter!(The 'Net Works)
* Looking for the latest buzz about the household and personal care industry on Twitter? Then check out daily tweets at http://twitter.com/HappiMagazine for all the up-to-the-minute information you . . .

Catch the hair styling wave with Pravana.(The 'Net Works)
* Geared for industry stylists, beauty brand Pravana's latest webinar on Aug. 12 at 3 p.m. Eastern time (noon, Pacific) demonstrates its new Beach Wave technique with educator James Gartner providin . . .

Avon's Mark goes digital for sales program.(The 'Net Works)
* Recent college graduates are challenged by today's job market. In light of the economy, many young women are looking for ways to supplement their income and are turning to Mark, Avon's beauty and . . .

Renee Rouleau launches new skin care website.(The 'Net Works)(Website overview)
* Skin care marketer Renee Rouleau recently rolled out a new website, www.reneerouleau.com. Online features include a "Skin Tip of the Day," articles on how to properly care for the face and body . . .

Internet posts slight increase in beauty purchases.(The 'Net Works)
* The state of the economy appears to be taking its toll on beauty purchases across most retail channels, with the exception of one-the internet. According to "Emerging Channels Series: Beauty Care . . .

Proposed label regs questioned by CSPA.(Regulations)
* The Consumer Specialty Products Association (CSPA) recently expressed concerns regarding legislation (H.R. 3057) introduced by Rep. Steve Israel (D-NY). "While we agree with the general premise . . .

The Soap and Detergent Association has a new home in Washington, DC.(Regulations)
[ILLUSTRATION OMITTED] * The Soap and Detergent Association (SDA) is going to L Street--1331 L Street NW, Suite 650, to be specific--as of Aug. 1 The trade association for the U.S. cleaning prod . . .

Collagen in cosmetics.(Gleams & Notions)
COLLAGEN IS THE MAIN fibrous protein of connective tissue in animals and is the most abundant protein in mammals, accounting for 25-35% of total body protein content. Collagen accounts for 1-2% of m . . .

Mixed hair care results in Western Europe.(EuroTrends)
THE FORTUNES of the European hair care sector have been mixed, to say the least, during the past year. France and Spain posted losses while Germany, the UK and Italy reported gains. Germany's gain w . . .

ACAI's anti-aging claims go under the microscope.(Anti-Aging & Cosmeceutical Corner)
ACAI (pronounced: ah-sigh-ee) has made the move from the food [aisle to the personal care shelf. This tiny, antioxidant-rich, deep purple colored, grape-like berry grows in the Amazon rainforest. St . . .

Will enough women want prestige home hair color?(The Brand Audit)
QUICK, before you look at the ad or read this column, raise your hand if you think it's a good, strategic idea to bring out a $30 box of home hair color to be sold in department stores, Sephora, Ult . . .

A powerful education program at HBA Global: a roster of industry experts will be at the podium when HBA Global Expo takes place
STAYING ON TOP of market trends and emerging technologies, as well as learning about new ways to brand and sell products, is more important than ever. This year, HBA Global Expo has redesigned its c . . .

Modern jewels: fall's color cosmetics are worth their weight in gold.
LUXURIOUS BLACK FRINGE of eyelashes. Silver or copper shimmer for eyes. Rosy lips with longwearing capabilities. Perfectly primed foundation. Color cosmetics for Fall 2009 are cohesively opulent, . . .

Color cosmetics new ingredients.
Here is a list of new ingredients introduced by industry suppliers during the past 12 months. To learn more about the materials listed, contact the supplier directly. * AkzoNobel Bridgewater, NJ . . .

Intellectual property trends in color cosmetics: recent patent activity in color cosmetics is summarized in this article. Trends
THERE IS A PRONOUNCED effort to devise new ways to develop "no makeup" makeup; that is, makeup that hides blemishes but leaves skin looking natural. There is also a noticeable trend to produce and m . . .

New nail art pens from Sally Hansen.(New Products)
[ILLUSTRATION OMITTED] Users can unleash their inner nail artist with Sally Haosen's Nail Art Pens ($7.95). Developed to dispense just the right amount of color, the precision-tip pen helps instan . . .

Klorane's Gentle Dry Shampoo hits the road.(New Products)
Klorane Gentle Dry Shampoo with Oat Milk ($18) is now available in a travel-friendly 1.06 oz. size, making cleansing and volumizing between regular shampoos even more convenient, according to the co . . .

Alterna launches repair gloss.(New Products)
Split ends get kicked to the curb and hair is given an instant boost with Alterna's new paraben-free Hemp with Organics Repair Gloss ($19). Providing long-lasting shine, this leave-in cream repairs . . .

Brights by OPI range pairs with Paige Premium Denim.(New Products)
Color meets fashion as OPI's brightest shades ever for nails "pair up" with Paige Premium Denim. Bright Pair by OPI includes six trend-setting new Brights by OPI Lacquers ($8.50), which perfectly ma . . .