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Employer Branding: How to Grow, Measure and Manage Your Organization's Perception

Description:

• Best-in-Class companies improved employee engagement on average by 30%.
• Best-in-Class companies improved quality of hire on average by 33%.
• Best-in-Class companies increased employee referral rates on average by 29%.

Organizations today are facing unprecedented pressures that impact their ability to attract and retain the talent they need to execute their business strategy. Organizations still face shortages of key skills in the marketplace, along with a workforce whose needs and expectations of their employers is rapidly changing, along with the uncertain global economy, and they are looking to their employer brand as a powerful tool to combat these challenges. This report looks at best practices in employer branding and helps leaders understand the capabilities, tools and strategies that are most effective for articulating, communicating and leveraging their organization's employer brand to drive businesses results.

Publisher: Aberdeen Group