Get All Access for $5/mo

23andMe Hackers Selling Stolen User Data, Including DNA Profiles of 'Celebrities,' on Dark Web Ancestry and genetic test kit company 23andMe has fallen victim to a significant cyber attack, with hackers claiming to have account information for Elon Musk and Mark Zuckerberg, among others.

By Madeline Garfinkle Edited by Jessica Thomas

Key Takeaways

  • 23andMe confirmed the attack and suggested that compromised data likely resulted from users reusing login credentials.
  • The authenticity of the leaked data remains unverified and includes mentions of well-known business leaders.

Opinions expressed by Entrepreneur contributors are their own.

Ancestry and genetic test kit company 23andMe was the victim of a cyber attack last week. Hackers claim to have stolen the data of millions of users and put it up for sale on the dark web, multiple outlets have reported.

One such seller advertised the stolen data on BreachForums, writing that the listing contains the email addresses and "DNA profiles of millions, ranging from the world's top business magnates to dynasties often whispered about in conspiracy theories," per Business Insider.

23andMe confirmed the attack on Friday, stating that the company began its investigation "immediately" after learning of the suspicious activity. The company added that it believes the compromised data was accessed because users reused login credentials — "that is, usernames and passwords that were used on 23andMe.com were the same as those used on other websites that have been previously hacked," it wrote.

Related: Las Vegas Is Dealing with Repeated Cyberattacks, Making Visitors the Big Losers

The company said the compromised information was not garnered through an internal hack of 23andMe's systems but rather through the attackers obtaining the data by successfully guessing login credentials for a group of users and then subsequently extracting more information from a feature known as DNA Relatives — an opt-in feature for 23andMe users to share information to find and connect with genetic relatives.

Although the validity of the leaked data has not been confirmed, some dark web postings claim to have the information of "celebrities" and well-known business leaders such as Mark Zuckerberg, Elon Musk and Sergey Brin, WIRED reported. However, WIRED noted that in the data set claiming to include information about Musk and Brin, the two tech magnates appeared to have the same profile and account IDs.

Related: Severe Cyberattack Strikes Clorox, Derails Production and Financial Outlook

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Growing a Business

5 Books to Help You Motivate, Unify and Build Perspective

In a post-Covid world, check out these must-read books to help build a more resilient organization, create a modern work culture and maintain a powerful growth mindset.

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Making a Change

Learn All of Rosetta Stone's Languages for $152

A lifetime subscription is nearly $250 off for a limited time.