Apple Announces 'Scary Fast' Event Next Week — Here's the Cutting-Edge Product That Will Be in the Spotlight The livestream-only keynote is scheduled for October 30.
By Amanda Breen Edited by Jessica Thomas
Key Takeaways
- Apple is expected to announce its M3 silicon chip at the event.
- The move could boost Mac sales, which were down more than 20% last quarter.
Just one month after unveiling its new iPhone 15 lineup, Apple has plans for another big reveal.
The tech giant sent invitations to members of the media for a scheduled keynote on Monday, October 30 at 8 p.m. ET. Apple is expected to announce its next-generation silicon chip M3 at the livestream-only, "scary fast" event, CNN Business reported.
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Why the "scary fast" tagline? That appears to acknowledge the M3's speedy development — the M2 was just introduced to the company's MacBook line last year — and the approach of Halloween, per the outlet.
The company's new iMac computers will likely feature the latest chipset, which should give Mac sales a needed bump, according to CNN. Apple Mac shipments were 7.2 million in the third quarter, down more than 23% year over year, per International Data Corp findings reported by Barron's.
The 24-inch Mac is expected to receive the M3 chip at Apple's event later this month, and there are no signs of an iPad launch so far, per CNN.
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Apple announced its first M1 silicon chipset for its computers in 2020.
"When it comes to low-power silicon, M1 has the world's fastest CPU core, the world's fastest integrated graphics in a personal computer, and the amazing machine learning performance of the Apple Neural Engine," Johny Srouji, Apple's senior vice president of Hardware Technologies, said at the time.
