Get All Access for $5/mo

Elon Musk Selects California as Tesla's Global Engineering HQ Gov. Gavin Newsom joined the company's CEO in making the announcement, though Musk has criticized California before.

By Steve Huff

NurPhoto | Getty Images

Tesla Inc. is doubling down on its presence in California by establishing its global engineering headquarters in Palo Alto. The move comes after CEO Elon Musk moved the company's headquarters from Silicon Valley to Texas in 2021, citing limited scalability in the Bay Area.

Despite the move, over a third of Tesla's global workforce is in California, with many working in Fremont, the location of the company's first car plant. Musk affirming Tesla would continue to invest in California was a big change from his previous comments. As the Wall Street Journal pointed out, Musk, in the past, compared the Golden State to a winning sports team, coasting on its reputation for success. The state tends "to get a little complacent," Musk said, "a little entitled, and then they don't win the championship anymore."

Wednesday evening with Gov. Gavin Newsom in attendance, Musk was more optimistic, pledging at the Palo Alto event that Tesla will "build the future here."

Tesla hasn't been immune to layoffs striking other California tech giants. It laid off over 200 people in 2022 by closing its San Mateo office location, home to staffers working on Tesla's advanced driver-assistance system, Autopilot.

By the decade's end, Tesla aims to sell 20 million vehicles annually. In addition, the company recently revealed potential expansions at its Austin, TX-area plant worth $775 million.

In Palo Alto, Musk expressed optimism, saying Tesla would "build the future here." Despite his earlier criticism, he recognized California's importance to the company, stating that Tesla still employs around 48,000 Californians and that the state will remain an integral part of the company's growth.

Steve Huff

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.