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Trust Is the Ultimate Human Currency San Francisco 49ers President Al Guido explains how trust can create a competitive advantage for your business.

By David Meltzer

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Al Guido, president of the San Francisco 49ers and CEO of Elevate Sports Ventures, sits down with Entrepreneur Network partner David Meltzer to talk about how his background as an athlete prepared him to handle some of the challenges he's faced as the youngest president if an NFL team.

Related: How This Trainer for NBA Players Mastered the Pivot
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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