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How FanDuel Has Evolved in the Wake of Legalized Sports Betting David Meltzer sits down with the company's CMO to talk about the transition.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, FanDuel's Chief Marketing Officer Mike Raffensperger shares his insights on:

  • How his experience working at Amazon helped give him an understanding of the digital advertising marketplace [5:06].
  • Why you need to be telling an impactful story with your content that also improves your audience's experience [8:03].
  • Why he believes that FanDuel is one of the best "second screen" experiences in the world for sports fans [10:35].
  • How the growth of legal sports betting has changed the way that fans consume sports content [13:19].

Related: How We Can Overcome Our Biases About Tech
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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