Get All Access for $5/mo

The Internet Is a Liar, and Not Everyone Can Become an Influencer Josh 'The Fat Jewish' Ostrovsky and David 'DOC' Oliver Cohen, co-founders of BABE Wine, discuss how they grew popular Twitter and Instagram accounts into a million-dollar wine empire.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Josh "The Fat Jewish" Ostrovsky and David "DOC" Oliver Cohen, co-founders of BABE Wine, share their thoughts on:

  • How talking with their audience inspired the pair to create BABE Wine, despite not being "wine guys" [2:01]
  • Why social media conversation is more valuable than any made-up metrics and KPIs [9:43]
  • Why people feel more connected to internet personalities and how people like Kylie Jenner leverage those feelings to generate sales [14:14]
  • How the internet is a big, giant liar and not everybody can be an influencer [23:52]

Related: Digital Marketing Hacks for 2020
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Most Popular

See all
Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

By Amanda Breen
Marketing

5 SEO Hacks to Help You Rank Fast

Discover the best SEO hacks you can use to rank fast and avoid waiting for months to see results.

By Nick Zviadadze
Starting a Business

Inside the Exclusive Private Club Devoted to Food, Wine and the Arts

Barrett Wissman breaks down the passions and partnerships behind his latest venture Domus Artium Reserve.

By Dan Bova
Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

By Emily Rella
Collaboration

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

By Cynthia Kay
Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

By Alex Goryachev