How to Become a Beauty Influencer Jessica Abo learns how one beauty expert bridges the gap between the sponsored beauty brands and social influencers.
By Jessica Abo Edited by Dan Bova
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Valerie Star is a celebrity beauty expert and the beauty director at Caravan Stylist Studio. With almost 20 years of experience in the beauty industry, specializing in makeup artistry, hair styling and nail artistry, Star has become a highly sought after beauty ambassador, educator and speaker for a range of beauty brands and publications. Star has had the opportunity to work with an ever growing and extensive list of talent, brands and social influencers.
At Caravan Stylist Studio, Star bridges the gap between the sponsored beauty brands and social influencers, talent and beauty and fashion editors with a unique and organic approach to product introduction. Everyone that comes to the studio has a beauty experience that is tailored especially for his or her beauty needs and concerns, while utilizing and incorporating all of the sponsored beauty brands into each visit. This allows the sponsored beauty brands to know that the right products and brands philosophy are reaching their target influencers in a fun and memorable way.
In this video, Star shares her business insight with Entrepreneur Network partner Jessica Abo. To learn more about Caravan Stylist Studio's founder, Claudine DeSola, click here.
Watch more videos from Jessica Abo on her YouTube channel here.
Related: How One Entrepreneur Worked with More Than 300 Influencers Last Year
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