Get All Access for $5/mo

Meet Matsuko the startup that will transform holographic calls into a reality This is the application that promises to forever change the way we attend our virtual meetings.

This article was translated from our Spanish edition.

LeoPatrizi | Getty Images

The idea of communicating through a device that projects someone else's three-dimensional image is not new. We have seen it in dozens of movies, from Star Wars to Iron Man through Back to the Future and Blade Runner 2049. And yet, in 2022 we have to continue to settle for the two-dimensional image of platforms like Zoom and Google Meet that we have used to exhaustion during the years of the pandemic.

A startup called Matsuko could make holographic video conferencing a reality much sooner than we think. Founded by Matus Kirchmayer , a former Ubisoft employee and programmer in games such as FarCry 2 and Assassin's Creed 2 ) and Maria Vircikova (expert researcher on Artificial Intelligence issues), the company has developed an application that will allow users to hold holographic meetings using only a smartphone and the company's app. Kirchmayer and Vircikova assure that using the camera of a smartphone you will be able to transmit your holographic image in real time so that it can be seen by other users on their phone using Augmented Reality (AR) or immersively using mixed reality glasses (such as Oculus or Hololens devices).

After attending a conference together given by Eric Yuan, CEO of Zoom Video Communications, the entrepreneurs realized that by pooling their knowledge they could try to make holographic video conferencing a reality.

Matsuko's project is one of the finalists to win the SXSW award for the most innovative company that is awarded within the framework of South by Southwest , an event that revolves around cinema, music, innovation and digital media that will be held from March 11 to 20 in the city of Austin in Texas.

With the change in work habits due to the pandemic and the home office as an option that seems to be here to stay, the world is attentive to video conferencing options that provide a richer experience than the one provided by the traditional screen of our computers.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Marketing

5 SEO Hacks to Help You Rank Fast

Discover the best SEO hacks you can use to rank fast and avoid waiting for months to see results.

Starting a Business

Inside the Exclusive Private Club Devoted to Food, Wine and the Arts

Barrett Wissman breaks down the passions and partnerships behind his latest venture Domus Artium Reserve.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Collaboration

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.