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How to Combine Your Online Marketing Tacts With In-Person Marketing

Here's how to combine offline and online marketing approaches for a better outcome for your business.

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

I Produce Many Large In-Person Events — Using a Very Small Budget. Here's How I Do It.

In-person events can be a great way for small businesses to grow their brands, make money and build and strengthen relationships.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Why You Need to Onboard Clients Like You Onboard Employees

It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.

AI-Generated Images or Stock Photography? Here's How Entrepreneurs Can Navigate the Dynamic Photography Industry

Entrepreneurs eyeing long-term financial gains find stock photography, a $4 billion market in 2023, enticing. Yet, AI's rise prompts a shift from cameras to algorithms.

This New Under-the-Radar Regulation Will Impact Most Businesses. Here's What You Need to Know.

There's a new requirement for many U.S.-based businesses that went into effect starting earlier this year. These are the things you need to know about the Corporate Transparency Act.

Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

Who Was Named? New Court Documents Were Just Unsealed in the Jeffrey Epstein Case.

The documents list individuals previously connected to the convicted sex offender but contain no alleged misconduct so far.

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Working With a Third-Party Logistics Provider? Here Are 3 Key Steps to Ensure a Seamless and Successful Partnership.

Effective communication, strategic partnerships and technology adoption are vital for successful collaborations between brands and their 3PLs.

How to Avoid These Common Communication Blunders in the Workplace

Lots of executives and managers complain that their organization is terrible at communication.

The Best Hires Often Have No Experience At All. Here Are 6 Unconventional Traits This CEO Looks For When Hiring The Best Person For The Job.

Experience counts for a lot when hiring, but don't forget about these unconventional traits, which are often key to determining an employee's success in an organization.

Your Company Won't Grow Until You Follow These 4 Keys to Success

Giving people the freedom to create their own roles can set scaling companies on the path to growth.

Women's entrepreneurship has taken some substantial leaps forward in the last few years.

How Digital Entrepreneurship is Helping Women Overcome the Glass Ceiling

Women in the world of business face an unfair amount of limitations — both internal and external. However, digital entrepreneurship skills are now changing the entire system.

Representation In AI Development Matters — Follow These 5 Principles to Make AI More Inclusive For All

Four out of five leaders and other execs want to learn more about how to use AI in their professional roles, but how can you craft it to also make diversity and inclusion a collective North Star?

5 Ways Solopreneurs Can Scale Their Business Through Collaboration

Our culture loves to perpetuate the myth that entrepreneurs must go it alone. But for many, the path to success is found in collaboration.

Successful Businesses Have This One Thing in Common

I'm a professor of global healthcare entrepreneurship — here's what my research told me about a key component of a successful venture and how to leverage it.

You Need a Community With Shared Values to Find Long-Term Success — Here's How to Cultivate It.

Entrepreneurs need to remember this growth strategy: nurturing a purpose-driven community of like-minded entrepreneurs around them.

If you're tired of commuting to an office and want to work remotely, consider one of these high-quality, work-from-home jobs.

Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

Younger generations thrive in a blameless culture, and the better they feel about their value, the more companies will gain.

More Posts on Growing a Business

Growing a Business

Your Company's Legacy is at Stake Without Succession Planning — Do These 8 Things to Secure Your Future.

So much entrepreneurial effort goes into starting and growing a business, yet one of the most overlooked issues is keeping it going beyond the founder. This article delves into eight strategies you can leverage to plan succession for your company.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Leadership

How to Harness the Power of Authentic Storytelling to Become a More Effective and Inspiring Leader

Storytelling enhances business leadership by inspiring a culture of authenticity and trust through sharing relevant personal stories.

Management

Is Selling Your Business the Only Way Out of Burnout? Here Are Five Alternatives to Consider Instead.

When you're burning out as an entrepreneur or business owner, it can feel like selling your business to an outside buyer is your only escape — but I'm here to tell you there are other options. Here are a few to consider if you're unsure about handing over the reins.

Growing a Business

'A Surprise Around Every Corner' How This Iconic Bookstore's Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.

Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.

Fundraising

If You Want Funding, These Are the Financial Reports VCs Need to See

When you're trying to attract new investors, there are several financial reports and metrics you'll need to have ready before you have a chance at potential funding. As the CEO of a venture capital firm and investment group, here's what you need for the best pitch.

Social Media

Here's How I Determine If I'm Getting Value Out of X (and How You Can, Too)

Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.

Health & Wellness

How This CEO Turned 99 No's Into a $500 Million Sleep Tech Powerhouse

Eight Sleep's Matteo Franceschetti reveals his journey from nightmarish rejection to dream-like motivation.

Marketing

How to Combine Your Online Marketing Tacts With In-Person Marketing

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Starting a Business

They Sold the Legendary CRUMBS Bakeshop and 10 Years Later Bought It Back for Just $350. Now the Company Is Cooking Up $1 Million in Sales.

Founders Mia and Jason Bauer discuss the birth and rebirth the bakery brand that launched a global cupcake obsession.