Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Marketing

This Unique Marketing Strategy Is Winning in 2024 — Here's Why (and How You Can Implement It Successfully)

Use this strategy to connect with customers, build trust and differentiate your business.

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

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Growing a Business

6 Things Every Brand Should Understand About PR

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.

Marketing

Harnessing the Power of YouTube SEO — How to Rank Your Videos Higher and Gain More Subscribers

If you want to build a successful YouTube presence and ensure your content reaches the right people, YouTube SEO is essential. You can increase engagement and subscriber base by combining high-quality video with metadata and on-page optimization.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.

Devices

Get This Handy Color Sensor for $50 Through Memorial Day

Keep your business in touch with any color that inspires you.

Marketing

10 Simple Ways to Create Referrals for Life

By incorporating these strategies into your networking efforts, you can cultivate a life-long referral process that contributes to sustainable business growth.

Growing a Business

The Restaurateur Who Created a Safe Space for Celebrities to Eat in Peace in NYC

Sei Less founder Dara Mirjahangiry discusses social media networking, "white glove" service, and making waves in the media space.

Marketing

5 Types of Digital Content That Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

Learn about five types of content that will transform your warm audiences into customers!

Starting a Business

Clinton Sparks Podcast: From Pepsi, Beats to Netflix — This Powerful CMO Shows How to Never Let Your Light Dim

Learn about the challenges high achievers face, the tenacity required to conquer self-doubt and the continuous pursuit of excellence.

Marketing

Want to Elevate Your SEO Strategy? Here Are 4 Emerging Link-Building Trends You Need to Know About.

In the ever-evolving landscape of SEO, mastering link building is paramount for staying ahead. Explore the emerging trends shaping SEO strategies in 2024.

Science & Technology

5 Common AI Buzzwords All PR Pros Need to Know

With so many AI buzzwords flying around, it can be difficult for communicators to understand what's what in the field of artificial intelligence. Here's a glossary of the most common AI buzzwords you should know to have a better grasp of this groundbreaking technology.