Branding

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Growing a Business

How to Scale Your Startup Without Losing Your Company's Soul

The journey from startup to successful global brand is often idealized, but most businesses face significant challenges and high failure rates. To scale effectively, leaders must maintain a strong foundation, foster a coaching culture and strategically manage growth while adapting to changing market conditions.

Growing a Business

At 24, She Was Fired From Her Advertising Job. Then an 'Incredibly Important' Mindset Helped Her Build a Multimillion-Dollar Business.

Melissa Ben-Ishay's brother Brian Bushell encouraged her to follow her passion — and it led to major success.

Growing a Business

Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.

More Posts on Branding

Marketing

Your Business Will Get Left Behind If You Ignore These 7 Content Writing Trends

Discover the top content writing trends from 2024, from AI-assisted writing and hyper-personalization to SEO shifts and long-form content's comeback.

Growing a Business

How You Can Beat Entrepreneurial Loneliness by Joining the Right Business Network

Joining the right business network can combat the loneliness of entrepreneurship by fostering valuable connections and providing essential support.

Branding

Goldfish Crackers Wants to Hook Millennial Snackers With New 'Chilean Sea Bass Crackers'

The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.

Fundraising

Did This Entrepreneur Find the Holy Grail for Burning Fat? Find Out What the 'Elevator Pitch' Judges Think.

Find out who flies high and who bottoms out on the new episode of "Entrepreneur Elevator Pitch."

Growing a Business

I Finally Cracked the Code on Choosing a Business Partner With This Helpful Rule

How do you choose and keep the right vendor as a service company? I've found success with the "rule of 50."

Business News

Playboy Was Once Valued at $2 Billion. Now Hugh Hefner's Son Has a Plan to Buy It Back for a Fraction of That.

Cooper Hefner submitted a $100 million offer to buy back his dad's storied brand.

Growing a Business

She Couldn't Believe Tweens Were Still Getting Their Ears Pierced at the Mall. Now Her Company Is On Track to Make $100 Million.

How do you find a working business model? Do it like Rowan—a brand that reinvented itself many times before finally piercing the ear-piercing market.

Starting a Business

He Turned a College Project Into a $100 Million Luxury Fashion Brand: 'My Grandma Taught Me How to Sew'

George Heaton breaks down how he and his brother Mike created a global fashion brand starting with a simple T-shirt.

Leadership

'What, Like It's Hard?': This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It's Working for 2 Million People — and Counting.

Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember.

Starting a Business

These Husband-and-Wife Co-Founders Started a Food Brand to Share Chinese Culture — Then a Smart Rebrand Took Their Company to the Next Level

Jennifer Liao of MìLà on starting a food business, amplifying modern Chinese food and using storytelling to grow a brand.

Thought Leaders

Own Your Expertise — 13 Ways to Elevate Your Thought Leadership

Here's how to elevate your expertise and leverage your knowledge to become a trusted authority and visionary in your specific area.