Get All Access for $5/mo

In A Frame: Sony RX100 VII The Sony RX100 VII is a premium compact camera for enthusiasts who want to shoot like a pro.

By Tamara Clarke

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Sony
Sony RX100 VII

The Sony RX100 VII is a premium compact camera for enthusiasts who want to shoot like a pro. Borrowing technologies from Sony's full-frame mirrorless Alpha 9 camera, RX100 VII takes still photos and video shooting to a whole new level. A newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X image processor offers better autofocus and speed.

Source: Sony

The camera performs AF/AE calculations up to 60 times per second, and captures fast moving action at 20fps with AF/AE tracking, ensuring that you don't miss a single moment of action. Keep fast moving objects in view with advanced real-time tracking, which uses object recognition technology based on artificial intelligence. RX100 VII also offers professional level video making with 4K movie recording, and editing capabilities through the Image Edge mobile application.

Physically, the camera has all the same bells and whistles as its predecessors, including a 180-degree flip screen, an external microphone jack, and Bluetooth support. With all of this ground-breaking technology (and a host of other features), RX100 VII is truly a professional tool that fits in your pocket.

Related: Steady On: Osmo Mobile 3

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Entrepreneurs

Here Are The 20 Startups Selected For The Eighth Cohort Of The MBRIF Innovation Accelerator Program

The final participants of the year-long program were selected from over 200 applicants from across 35 countries.

Franchise

He Moved From Pakistan at 18 and Got a Job at KFC. Three Decades Later He Owns a KFC, Taco Bell, Pizza Hut and More.

Shawn Shariff has operated every one of Yum! Brands flagship brands in Southern California.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Entrepreneurs

Building A Legacy: ANAX Holding Chairman Satish Sanpal

This serial entrepreneur is eager to carve out an indelible mark on the UAE's business landscape.

Growing a Business

6 Effective Strategies to Secure Funding

Use these six proven strategies to secure the funding you need.