Dr. Jones Mathew
Professor- Marketing, Great Lakes Institute of Management, Gurgaon
Latest
Marketing
Glocalisation- Global + Local Approach of Brands
The art of balancing the universal characteristics of a brand with the local ecosystem in which it exists is called glocalization
More Authors You Might Like
-
Sherin Shibu
News Reporter
-
Jonathan Herrick
CEO of Benchmark
-
Carl Stoffers
Senior Business Editor
-
Emily Rella
Senior News Writer
-
Vasily Voropaev
CEO of Smartbrain.io
-
Entrepreneur Store
Entrepreneur Store
-
Amanda Breen
Senior Features Writer