Get All Access for $5/mo

How to Streamline Your Operations Not sure how you're going to keep up with your growing business on eBay? Don't worry--there are tools to help.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

You've been successfully selling your wares on eBay for awhile, and you're seeing a greater demand for your products.Now that you've gotten a taste of success, you'rehooked--and you want more. So how do you take your business on eBayto the next level? We asked Susan Phillips, vice president ofmarketing at eBay, for some tips.

First, examine how you're running your business, and lookfor places you might be more efficient, suggests Phillips."Are there tools you're not using that could help you bemore productive?" she asks. "Or [perhaps] you'vegotten to a point where you started with a very basic tool and youneed to upgrade." The listing tools offered by eBay, forinstance, can help you create multiple listings at once, which willsave you a lot of time. Turbo Lister, in particular, is designed tohelp medium- to high-volume sellers.

Next, look at your fulfillment side--packing and shipping itemscan be a huge time drain on your growing enterprise. "eBay hasrelationships with organizations like UPS and the U.S. PostalService that allow sellers to calculate the shipping cost upfrontand print shipping labels at home--there are even eBay/USPSco-branded boxes sellers can get for free," says Phillips."These little timesavers make a big difference when you'reshipping a lot of items."

Once you get your back-office operations at optimum efficiency,you need to start thinking about inventory management--tracking theitems you're selling and how much profit you're making.Inventory management also helps you decipher when you need newsources of merchandise for your growing business. Say you'vesold out of your original inventory or you've exhausted youroriginal supply line. There are many different ways to findproducts, says Phillips, from grass-roots-type tactics--such ascanvassing local estate sales, garage sales and outlet malls forlow-cost inventory--to asking friends, relatives and neighbors ifthey have anything they'd like you to sell.

Or you can take a more formal step and become part of eBay'sTrading Assistant Program. When you do, you can list your serviceson eBay's Trading Assistant Directory, where people withproducts they want help selling can find you, says Phillips. If youwant to buy larger lots of items, you can check out eBay'swholesale section, or try the Reseller Marketplace. This is a venuefor sellers to liquidate returned, refurbished or otherwise excessinventory in bulk lots to eBay Power-Sellers for resale on eBay andthrough other channels.

Your overall growth strategy will depend largely on yourpersonal goals for your business, says Phillips. Do you want it tobe a part-time gig or a full-time sole proprietorship? Or do youenvision opening a complete online store, selling hundreds ofproducts and requiring staff? When you're constantly askingfriends and family to help you fulfill orders, it's a good signyou're ready to hire help, Phillips says.

Finally, there's an enormous number of resources for sellerson eBay to help you grow. From the listing programs to onlineforums to real-life eBay educational seminars in your community,you can find a way to build a larger eBay enterprise. "Be asdisciplined as possible--there are ways to make [operations] alittle more efficient," says Phillips. "And by doing so,you'll save yourself enough time to grow your business thatmuch further."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.