Melissa Moubarak
Strategy Manager, UM MENA
Melissa Moubarak, Strategy Manager at UM MENA, is responsible for the creation of inspiring and measurable media communication campaigns for the entire client portfolio across the regional offices. With a unique skill set and background of marketing research and financial analysis, Melissa’s contribution to all the brand teams has been a crucial element of their campaigns successes. She is a storyteller at heart and an evangelist for the importance of data in marketing, with five years of experience operating in startups across London and Beirut. Melissa has a strong penchant for words and is a regular contributor to UM’s thought leadership initiatives, including the MENA region’s first media trends report, Next Thing Now 2016.
Latest
Marketing
Personalization: A Perspective On The Future Of Targeting
In today's era of mass communication –the one-size-fits-none model– personalization remains potent.
More Authors You Might Like
-
Ben Angel
Entrepreneur Network Contributor
-
Entrepreneur Store
Entrepreneur Store
-
Emily Rella
Senior News Writer
-
Carl Stoffers
Senior Business Editor
-
Andrea Olson
CEO of Pragmadik
-
Ben Richmond
U.S. Country Manager, Xero
-
Sherin Shibu
News Reporter