Creative Endeavors Just because you bought into a franchise system that has everything thought out for you doesn't mean you should stop thinking for yourself.

All innovative entrepreneurs considering starting a business face a tough decision: Should you start your own company--becoming master of all business decisions and champion of personal destiny--or succumb to a franchise's rules, plans and, of course, royalties?

Marc Guttman has faced this very dilemma. He co-owns three Navis Logistics Network franchises in the Colorado area--two with his wife, Kathy, and one with his partner, Howard Feldstein. "We could have started our own business and become Marc and Kathy's Pack and Ship," says Guttman, 54. "But the concept of franchising was more appealing because I didn't know how to start a business. I just knew I wanted to do it."

Guttman found he didn't have to sacrifice his creativity to gain guidance when he heard a radio ad mentioning the sale of seats from the now-demolished Mile High Stadium, the former home of the Denver Broncos. He realized these seats would need to be packaged and delivered, and his company wound up being the exclusive shipping company for the project.