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If you've everfelt that business is like war (and who hasn't pondered the similarities?), a new business book based on the teachings of an ancient Chinese warrior has much to offer. Businesspeople have studied Sun Tzu's centuries-old military classic The Art of War for years. Now, in Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Oxford University Press, $25 cloth), author Mark McNeilly offers a business translation of Sun Tzu's ideas.
"Because business by definition deals with competition, Sun Tzu's principles are ideally suited to competitive business situations," McNeilly observes.
Don't get the wrong idea: This isn't a crush-your-competitors-into-the-ground strategy. To the contrary, one of Sun Tzu's dictates is to "win all without fighting." As McNeilly describes it, this means capturing your market without destroying it.
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