Show And Tell Advertising on cable television can help you flaunt your products for a whole new audience.

Research tells us that our ability to communicate breaks down like this: 55 percent is visual, 38 percent is tonal, and only 7 percent of our communication success is based on the words we choose. That's a significant statistic to consider when you're deciding how you want to use your precious advertising dollars.

Consider how this data applies to the notion of advertising on cable television. Cable advertising offers the advantage of sight (visual) and sound (tonal) along with the added benefits of motion, color, affordable rates, and the ability to geographically and demographically target specific customer groups. This is a rather compelling argument to seriously consider advertising on cable.

Television reaches a great number of people in a short amount of time. But in many cases, traditional TV advertising may not be affordable for the average small business. Some can afford it only for a limited period of time, especially if they are buying prime-time slots; they are often relegated to nonprime-time slots if they want to have any long-term frequency. That's why more and more small firms are turning to advertising on less expensive, local cable channels. Here are some advantages to cable advertising: