8 Ways to Improve Your Visibility Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.

Do you have ambitious growth plans for your company, but a limited marketing budget? There's no need to compromise your goals. There are lots of great, budget-smart tactics that will put your business on the fast track--even if you don't have deep pockets. Here's a list of eight proven marketing tools and tactics specially created for the budget-conscious entrepreneur.

1. Customer rewards: Since it may cost as much as five times more to win a new customer than to retain an old one, customer reward programs are a lower-cost alternative to acquisition marketing. Create and actively promote a loyalty program that rewards on enrollment and then provides graduated incentives to your best customers. To keep customers coming back, provide in-kind rewards rather than gifts from other vendors.

2. Opt-in e-mail: E-mail is a low-cost, high-return way to enhance customer relationships and increase sales. E-mail campaigns can be conducted for a fraction of the cost of other tactics and can be executed in weeks, not months. The key is to e-mail as often as twice monthly, but only to an in-house list of members who have agreed to receive e-mail from you. Keep the content extremely relevant, and you'll see response rates climb.