Black Friday Sale! 50% Off All Access

Why One Investor is Banking on Vets Former Army major turned entrepreneur describes why he thinks veteran-owned businesses are a worthwhile investment.

By Diana Ransom

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

Joseph Meyer

Among the many skills service members cultivate in the military, leadership and critical thinking are also valued by entrepreneurs. So it makes sense that veteran turned entrepreneur Joseph Meyer is looking to invest in a few good men and women.

"Veterans are fundamentally very good leaders who can learn fast and understand the importance of getting the job done," says Meyer, who served as an armor cavalry officer in the U.S. Army from 1984 to 1989 and as a major in the Reserves until 2002. "Most veterans do not know how transferable their skills are and they need some insight," adds Meyer whose biggest claim to fame is his 2006 sale of Skylight Financial, a prepaid debit card issuer, for more than $121 million.

Here's how he plans to help. The veteran entrepreneur and investor has announced that he would invest in startups led by veterans who have great ideas, a desire to succeed and the ability to execute a plan. In exchange for a minimum of 20 percent equity, his Atlanta-based private equity firm Meyer Capital will invest $10,000 to $500,000 in companies -- with an emphasis on financial technology and business service providers.

Related: Five Resources for Turning Vets into Entrepreneurs

But why is he so sure vets are a worthwhile bet? Here are some of Meyer's reasons, plus some key advice for fellow veteran entrepreneurs:

Describe at least one incident in which having served in the military has helped you in business.
Only one? I like to use the 'rock drill' strategy. Basically, it works like this: When someone has a plan, I make us go through the rock drill where each person walks through his or her specific function in the plan, as though a real event is happening. We see where the holes are and fix them before a product launch. It's saved me hundreds of thousands of dollars for sure.

Related: Franchise Industry Looking For a Few Good Veterans

Veterans often describe having difficulty returning to civilian life. What did you do to get readjust to everyday life after serving in the military?
I went to work for Frito Lay, a division of PepsiCo, as a district sales manager. I knew I could lead and be successful, but I wanted to prove it to the civilian world. When I came out of active duty in 1989, PepsiCo managers were seen as 'the best,' so I wanted to see how I would do at the job. I took a district from last place to first place in 14 months. Of course, they trained me; they sent me to sales management school.

Related Slideshow: 10 Lessons from America's Greatest Military Leaders

What advice would you give veterans looking to start up in today's economy?
Do you have the stomach for it? It is rewarding, but the ability to come home and look your spouse in the eye when you're not bringing home a paycheck is very hard and stressful on a marriage. I recommend starting small and being prepared to bootstrap. And if you can, go to work for someone in the business and then go start your own gig. This way, you'll see if it's what you really want to do.

How should interested veteran entrepreneurs reach you?
Email me: jm@meyercap.com

Diana Ransom is the former deputy editor of Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

I've Spent 20 Years Studying Focus. Here's How I Use AI to Multiply My Time and Save 21 Weeks of Work a Year

AI is supposed to save time, but 77% of employees say it often costs more time due to all the editing it requires. Instead of helping, it can become a distraction. But don't worry — there's a better way.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.

Growing a Business

Build a Business That Will Sell: From Valuations to a Successful Exit

Join us for this free webinar and learn how to develop a business that buyers will find irresistible.