How to Cut Through the Clutter and Make the Best Decisions Making clear-headed decisions is the ability to see beyond your entrenched biases and move your business forward. Here's how to do it.

Q: How can you cut through brain clutter to make the best decisions for your business?

A: Now there's a question that has bedeviled pretty much every entrepreneur who ever dared to dream.

Academicians Chip and Dan Heath argue that the key to making clear-headed decisions is our ability to see beyond our entrenched biases. In their book Decisive: How to Make Better Choices in Life and Work, the brothers explore the phenomena of what they describe as "confirmation bias" and "overconfidence bias."